$45

IDEAS / How to Have Them

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Artscape Sandbox

301 Adelaide St. West

Toronto, ON M5V 2E8

Canada

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No Refunds

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Mark has built an impressive career out of having ideas. This entertaining and hands on discussion kicks off our 2018 Launchpad Workshop Series and will give participants access to techniques to understand what ideas are and how to explain them. Bring a pen and paper and get ready to explore what an idea is (and isn’t). Participants will also get a brief run-in on how to leverage lateral thinking in their creative work.


Why do you need to be able to explain an idea?


There are four main reasons why explaining an idea matters.


  1. Longevity – Well-explained ideas are easier to execute and have a life beyond the moment the idea comes forward.

  2. Support and defensibility – Great ideas that are strategic need a clear line from the challenge through to the insight, strategy and to execution. A well explained idea can help the team promote the work.

  3. Anchor – Good ideas go beyond the execution. Good ideas, well-explained, support all the different parts to build on the idea without just being matching luggage.

  4. Laziness is contagious - Where projects don’t start with clear, concrete strategy and ideas, they are more likely to travel sloppy.


Mark Pollard has written for over 60 magazines (including a 5-year weekly column in 3D World, Vice Magazine, Adnews, B&T), hosted a radio show on 2SER (The Mothership Connection), sub-edited a music book (Behind the Beat), and crowd-sourced a man book with Gavin Heaton (The Perfect Gift for a Man). He has worked as Chief Strategist at Big Spaceship, and served in senior/executive roles at Saatchi & Saatchi New York, TribalDDB, MassMedia, Ogilvy, Leo Burnett, Edelman, and McCann. He also founded the first full color hip hop magazine with global distribution in the Southern Hemisphere – Stealth Magazine.

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Date and Time

Location

Artscape Sandbox

301 Adelaide St. West

Toronto, ON M5V 2E8

Canada

View Map

Refund Policy

No Refunds

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