$119.84

Identify your Competitive Advantage

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$119.84

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Event description
Learn how to identify and fulfill consumer needs to sell more products.

About this Event

It doesn’t matter how good your product tastes, if it doesn’t solve a consumer need better than other products, it won’t sell.

Real life case studies that demonstrate the value of high-quality competitive research will be shared during this workshop.

Likewise, techniques for interpreting competitive insights to identify market gaps will be demonstrated

This session is ideal for food entrepreneurs, marketers, innovation leads and R&D teams. It will be lead by food innovation expert Dana McCauley and include time to ask questions and discuss specific problems and pain points that need to be solved by the workshop attendees.

Format:

  • 60 minute interactive workshop
  • 30 minutes Q&A

About the facilitator:

Since 2015 Dana McCauley has worked with over 200 companies to help them launch new B2B and B2C agri-food products. Before 2015 Dana held executive roles leading product innovation at several Canadian food companies with revenues of $110 million to $1.5 billion dollars.

Reviews for this Workshop:

"Dana has also led some amazing workshops and provided mentorship to some of our ventures, and the feedback was incredible! The companies loved how she listened to their problems, provided recommendations and was so open to supporting them on whatever level she can. Her workshop provided practical tools that the companies could tactically work on immediately to improve their company's messaging and value proposition. You can see the flood of questions open up once the workshop was done and everyone wanted to talk to Dana about their specific product and gain some knowledge from her on how to move forward with their product. Overall, we had a great experience working with Dana and hope to continue working together!" `David Kwok, Entrepreneurship Manager, YSpace

Note: this workshop is open to the public and will include a diverse group of clients. If your team would prefer a private session, please contact us to make arrangements.

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Date and Time

Location

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Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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