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Identifying Your Target Audience

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A target audience is a group of people identified as likely customers of a business. As an entrepreneur do you know your target audience?

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Women are launching businesses in record numbers, many of them relying on having a creative and impactful online presence to thrive, and that includes having an understanding of your target audience and how to reach them.

Register today for this online webinar!

Of course it’s important to know who you are and what your brand represents. But what’s arguably more important is knowing who your existing audience is, and who your target audience is. In this webinar, we’ll be covering:

  • Identifying your target audience and creating your ideal persona
  • How to find your ideal audience
  • Interpreting your social media analytics to see who makes up your audience currently
  • Determining which social media platform is best for your business depending on your demographic

Presented by Alyssa Winegarden, founder of The Social Factory:

"I am a brand developer and digital marketer in Woodstock, Ontario with seven years of professional social media management, brand development and web design experience.

Between my time in the agency world, coordinating projects, developing strategies, and cultivating brands, to working in-house for corporations and tech firms, I offer a truly holistic experience for those looking to develop and grow their online presence. An early adopter of social media for business, I use this unique perspective to deliberately and tactfully guide my clients into the spotlight through social media strategy and management, content development, and website design.

As a passionate advocate for small, local businesses, the majority of my client roster is made up of entrepreneurs looking to turn their small biz into a brand, rebrand an existing business, or transition from brick and mortar to e-commerce."

See you there!


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