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IGNITE WORKSHOP SERIES: BRANDING & PROMOTION FOR CREATIVE ENTREPRENEURS (3...
Wed, 2 Nov 2016, 6:00 PM – Mon, 28 Nov 2016, 8:00 PM EDT
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IGNITE WORKSHOP SERIES 1: BRANDING & PROMOTION FOR CREATIVE ENTREPRENEURS (3 events)
Purchase this series of three workshops and save 20% off the total regular price ($25 per workshop reduced to $20)
IGNITE SERIES 1.1: The Two-Hour Brand Strategy Workout with Axle Davids
Axle Davids, Brand Strategist & Creative Director, Distility
Wednesday, November 2, 2016 – 6pm-8pm
Your start-up brand needs to get in shape now. But not any workout will do. You want to work on its core: the key ideas that impact design, marketing, hiring, everything. In corporate speak these key ideas are called your brand strategy. And brand strategy expert Axle Davids is here to help make your brand quicker to connect and stronger to sell.
In this intensive two-hour brand strategy workshop, you will work on your own brand and:
Pump-up your brand promise – Your passion made marketable
Pull-ahead with your brand position – Your difference from the competition
Boost your brand personality – Your voice and style for everything you do
Build your brand believability – Your proof of reliability
Say it with slogans and headlines – Your power words for quick communication
Finally, Axle will reveal the most common brand bad-practices. Easy to avoid errors that most start-ups don’t see until too much time and treasure have been squandered.
Due to the interactive nature of this workshop, space is limited to 35 participants
Attendance is required for the entire session
To get the most out of this session, it is highly recommended that you bring a wi-fi enabled laptop or tablet.
About Axle Davids:
Clients like Humber College, Blue Mountain Resorts, Jack.org, Empire Communities and many hi-tech start-ups trust Axle Davids and his firm Distility to quickly clarify their brands and help them communicate with incredible confidence. As CEO of Distility and inventor of the Distility brand strategy workshop, Axle applies his 20 years’ brand experience and patented branding software to help clients define an enduring brand in just one day. For more information about Axle Davids and Distility, please visit http://distility.com
IGNITE SERIES 1.2: Digital Marketing – Focus on Marketing Magic and Deliver it!
Saul Colt, Saul! The Idea Integration Company
RESCHEDULED TO Monday, November 28, 2016 – 6pm-8pm
Digital Marketing – Focus on Marketing Magic and Deliver it!
In his own inimitable style, Saul Colt, head of The Idea IntegraIon Company, shows through a series of marketing examples how word-of-mouth momentum and taking risks can be created and harnessed by entrepreneurs to build powerful yet cost-effecIve experiences for their customers.
He explains why marketing is about influence, connections, experience, emotions and entertainment - but most of all magic!
What you will Learn:
How to market your brand for practically nothing!
How knowledge, likeability and trust can drive influence.
Word of Mouth strategy.
About the Speaker:
Saul Colt is the Founder and Creative Director at SAUL COLT –The Idea Integration Company. In his career he has been named as one of the iMEDIA 25: Internet Marketing Leaders & Innovators as well as been called one of Canada’s best community builders/experiential marketers. In a previous life Saul was the first international employee of Zipcar and the person responsible for launching Zipcar into the Canadian marketplace, was a key person in the growth of FreshBooks.com (The #1 Cloud Accounting service for Small Business Owners) and even knows what it is like to work for a large corporation from his time in a leadership role at Rogers Communications and Xero.com. On top of all that Saul is also a Professional Speaker and Consultant specializing in Word of Mouth Marketing, Stunt Marketing, Social Media, Customer Experience, and Community Building.
IGNITE SERIES 1.3: Fast-Track to Market: Effective, Authentic Communication
Franca Miraglia, By the Word
Wednesday, November 16, 2016 – 6pm-8pm
A brilliant new idea, a breakthrough product or advanced technology can open doors, but you can’t advance through them without the ability to effectively tell your story. Sharp communication skills, marketing strategy and media-savvy can take you farther. Join Franca Miraglia of By the Word, for this hands-on learning experience and coaching session.
What you’ll learn:
How to identify your audience and determine your business’s value to them
How to effectively pitch your visions to investors, prospective partners and customers
Persuasive communication through presentation
How to develop your personal style that’s relatable but still authentic
About Franca Miraglia:
Franca Miraglia has worked with hundreds of executives helping them to hone their communication and leadership skills. For over 15 years, she has provided Media Interview skills training, Storytelling for Sales and Storytelling for Leadership sessions and Presentation coaching to Olympic athletes, recording artists, television personalities and senior business executives.
She has extensive marketing and public relations experience with companies such as Toronto International Film Festival, Ketchum Public Relations Canada, Edelman and Theatre Passe Muraille
A member of the Canadian Society of Training and Development, Franca has completed the Adult Education program at St. Francis Xavier University and earned her Masters of Fine Art (MFA) in playwriting at York University. She is a Certified VitalSmarts professional trainer for the Crucial Conversation program. A storyteller in her own right, she is a member of the Dramatists Guild of America and has had her plays produced in Toronto and Off-Off-Broadway.