San Francisco, California
London, United Kingdom
iLunch is a monthly series exploring topics in interactive digital media. iLunch 12 centres on the theme Make Your Mark. Whether you're looking to get a foothold in the industry or move an established career to the next level, iLunch 12 will provide insights and strategies to help you make your mark in interactive digital media.
Due the the popularity of past editions of iLunch, we've increased the number of sessions from five to seven this year. Your ticket includes lunch, panel discussion, Q&A and networking time.
11:30 Doors Open/pre-event networking
12:25 Introductory remarks
12:30 Panel Discussion
2:00 Event wrap & post-event networking
Digital marketing has changed the way content is promoted. What are the key things to know as a marketer, PR rep or entrepreneur working with digital content? What do success stories look like in this space? How do you get people interested in your project? Journalists and creators will discuss what techniques work and how social media, PR and media strategies can help you reach your audience when promoting digital content.
Joshua Ostroff - Senior Editor, Huffington Post
Joshua Ostroff has been writing about games for about a decade, first as the games editor for since-folded New York magazine RES and then the games columnist at Exclaim! magazine. But though the first game he ever professionally covered was Fumito Ueda's 2001 cult classic Ico, he's been playing games since we was a wee bairn with a fake-wood panelled Intellivision console. Having gamed through every generation, from Atari, arcades and NES up to the next next-gen, he has a historical perspective on the medium's evolution. Ostroff is also a senior editor at Huffington Post where he primarily covers music with digressions into gaming, politics and parenting.
Andrew Lane - SVP, Content + Platforms, Weber Shandwick Canada
Based in Toronto, Andrew is the Senior Vice President, Content + Platforms for Weber Shandwick Canada. In his role, Andrew is the strategic lead on all digital, social, mobile and video content integrations for clients across the agency’s Canadian offices while supporting on select US and Global clients. He is also a member of Weber Shandwick’s Global Senior Digital Management Team and the firm’s Mediaco division, which helps brands transform themselves to think and act like media companies and share relevant and targeted stories with their key stakeholders.
Andrew is a Member of the Board of Interactive Ontario, the Institute of Communications Agencies’ Agency of the Future Committee, and of the Canadian Marketing Association’s Mobile Marketing Council. He is also a featured speaker and guest lecturer, having presented at conferences such as nextMEDIA, the International Economic Forum of the Americas, the Globe Series, the Canadian Marketing Association, North by Northeast Interactive and the Liberal Party of Canada, and at institutions such as Centennial College, the OCAD University, York University, Humber College and more.
Karim Kanji - Digital Strategist, Catalyst Canada
Karim Kanji is a digital strategist who understands how to connect people and brands across various social platforms and "in real life".
Currently, Karim is helping to lead the digital content team at Catalyst Canada.
From 2010-2013, Karim helped to create and lead thirdocean. thirdocean worked with companies helping them to utilize digital and social tools to strengthen specific business needs. In his role, Karim led thirdocean to work with brands such as Scotiabank, Ontario Teachers' Pension Plan, Bnotions, Microsoft, Wild Water Kingdom, and Palomino Systems Inc.
As part of the internal research and development of thirdocean Karim interviewed people such as Canadian serial angel investor Dr. Boris Wertz, HootSuite founder Ryan Holmes, and Dan Martell of Clarity. He has also led the development and execution of reports discussing how technology and digital media have impacted industries such as retail, education, health, gaming, banking, sports, music, fashion and film.
Prior to the launch of thirdocean, Karim helped lead social media engagement campaigns for Henry's Camera, was the Toronto Community Manager for Techvibes, and founder and host of Social Media Show on Perpetual Radio Networks. While with Techvibes and Social Media Show, Karim interviewed people such as Mathew Ingram (now with GigaOm), Jordan Banks (now leading Facebook Canada), Dave Fleet from Edelman Toronto, Mitch Joel from Twist Image, and Brian Wong from Kiip.me.
Paul McGrath - Executive Producer, Interactive, Unscripted Programming CBC Television
Paul Mcgrath oversees the interactive strategy and online presence for a several daily and weekly shows for the CBC. He focuses on social TV and audience interactivity to create loyalty and grow fans bases around shows. He is passionate about the opportunities that new technologies create for better storytelling and more immersive experiences for the audience. He recently launched a summit on television innovation called Innovate TV Summit.