$25 – $35

iLunch - Building Your Brand via Social Media

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Ontario Investment and Trade Centre

250 Yonge Street

35th floor

Toronto, ON M5B 2L7

Canada

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iLunch is Interactive Ontario's monthly lunch-and-learn series that provides skills development and networking to interactive digital media producers and those in other sectors wishing to learn more or collaborate with IDM creators. Each session includes lunch, a panel discussion or presentation, Q&A and networking time.


Session Description

At this month’s iLunch we’ll look at how to build your brand on social media. Learn best practices for cultivating not just a following but a community leveraging the power storytelling, a consistent aesthetic, and a bold strategy.

A successful digital strategy should put the audience first, focusing on genuine engagement and how to target key influencers to advocate on behalf of your brand. We all want to reach, engage, and retain an audience -- but how? How do we create and deliver engaging, thoughtful, and authentic campaigns that support your IDM brand? How do we determine which combination of social platforms will work best? How do we use them effectively and how they will work together to create the biggest impact?

With more than 500 million active users, Instagram is the fastest growing social media platform. For businesses around the world, the conversation has moved away from the “why” (should we be on Instagram?) and swiftly towards the “how” (can we excel on it?). With over 40 billion photos shared to date and users sharing an average of 95 million photos and videos per day, if you aren’t using Instagram effectively you’re missing out on a huge sector of opportunity for your brand.

Innovate By Day's CEO and Chief Strategist, Deb Day, will let you in on her secrets for leveraging key influencers and activating your audience to create an authentic, dynamic, and remarkable splash online, and social media pro Ashley Cassidy Seale, Founder & Creative Director of Ruby Social Co. will share tips and tricks to develop a stellar social strategy, create engaging content, and foster a thriving community for your brand on Instagram.

Schedule:

12:00 - 12:30 pm: Arrivals + Lunch
12:30 - 1:30 pm: Presentation
1:30 - 2:00pm: Q & A

Presenting Partners

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Date and Time

Location

Ontario Investment and Trade Centre

250 Yonge Street

35th floor

Toronto, ON M5B 2L7

Canada

View Map

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