iLunch is Interactive Ontario's monthly lunch-and-learn series that provides skills development and networking to interactive digital media producers and those in other sectors wishing to learn more or collaborate with IDM creators. Each session includes lunch, a panel discussion or presentation, Q&A and networking time.
Session Description: Monetizing Free Content - YouTube For Professionals
Content creators around the world have been building successful channels on YouTube for over 10 years. Canadian creators are no exception! In this informative iLunch led by Muriel Rosilio, President of Farrago Media Inc (an agency that aligns influencers with brands and other partners in order to monetize their content), you will learn firsthand how creators have crafted their skills, built their channels, grown their audiences and found ways to monetize their content. Muriel will provide up-to-the-minute facts about the YouTube ecosystem as well as some inside stories and best practices for working with partners in order to monetize content that is otherwise available for free. Don’t miss this lively discussion involving three creators who will also share with you some key points around “Monetizing Free Content – YouTube for Professionals”.
Muriel will put the following questions (and others) forward to the panel:
- Which models produce the best results for monetizing your content and why?
- Are you now making a living through the work you do on your channels and if so what were the biggest hurdles you overcame to get there?
- Audience growth is essential for monetization. How are the other social media platforms helping you grow your audience on YouTube?
- Pick one example of a brand collaboration or other partnership you worked on and that was a success for you in terms of monetizing your content.
12:00 - 12:30 pm: Arrivals + Lunch
12:30 - 1:30 pm: Presentation
1:30 - 2:00pm: Q & A