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Georgian College

1 Georgian Drive

Barrie, ON L4M


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IMPACT Cup is a multi-day event designed to help attendees develop ideas to solve local, regional or global issues.

Each day runs from 9am to 5pm. Lunch is not included.

With an emphasis on end user benefit and uptake, this program will ensure attendees learn not only how to develop a business plan but also learn how to validate the idea for its target market.

Learning sessions preceding each work day will provide an overview on various tools and ideas (including how to identify end user needs) to benefit attendees as they design the ultimate pitch. Attendees will be engaged in an active learning process throughout the event.

Your MISSION, if you choose to accept it, will be to create an impact at a local, regional or global level.

As your team builds your start-up, you learn the basics of launching a project and understand why your product or service matters. You will also have the support of coaches, mentors, entrepreneurs, co-founders, financial specialists and more to help you take your mission to the next level.

For more information about EntreLaunch and our sponsors, please visit

Get ready to change the world!

Day 1

The day will begin with a Mission breakdown designed to get you all fired up. Get ready to meet your potential launch team.

Come prepared with ideas as you will be given an opportunity to pitch your idea.

If you are looking to support an idea or simply not ready to pitch, it’s your turn next as attendees rank the top ideas. The top ideas will move forward.

The formation of teams is next. Expect a few team-building exercises to get to know your fellow launchers! Bring your A game and let your potential team captain know what your specialty is.

Mission folders (aka Tools) will be handed out and you will be briefed on how to use the tools before the end of the day. Get some rest as the next 48 hours will be intense!

Day 2 – July 6

Rise and shine teams! Day 2 starts bright and early at 8am.

The Day begins with an overview of your tools package and a Q&A for attendees.

Throughout the day coaches and mentors will be available to answer questions and guide you through the process.


It is up to your team to make this mission work! Teamwork is essential and we will be watching for leaders who standout. Make sure to have a little fun as well to get those creative juices flowing.

This Day ends with a review of pitch tips and tools to help your team create the most effective pitch possible. Do not forget to validate your data as the judges will be quick to question you if things don’t add up.

Day 3 – July 7

It’s the final day before Mission Launch and in just a few hours, the first team will be pitching to the judges.

There will be some additional time for coaches and mentors to answer questions but by now your flight plan is almost complete except for the final crosschecks.

It’s the final countdown and pitches begin! Tell us your story, why it will work and how you will make the mission happen.

The evening concludes with awards ceremony and final speaker. Congratulations teams – you have created a potentially world changing idea!

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Georgian College

1 Georgian Drive

Barrie, ON L4M


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