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Importance of Storytelling & Personal Branding

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Join Aleenah, a writer at Microsoft, to learn more about how you build your personal brand & tell stories about your identity and work.

About this Event

Aleenah Ansari (she/her) is a writer and content program manager at Microsoft who interviews the employees who build and deploy internal tools and resources and shares their stories in Microsoft IT Showcase blogs and videos. She's equally passionate about helping early-in-career professionals and small business owners feel more confident in telling stories about their identity and work. Follow along with her work on her Instagram and website.

Takeaways:

  • Learn about the importance of personal branding and the values that you bring to your work
  • Identify the core stories you want to tell about your identity and work
  • Go beyond the STAR method to communicate how you approach your work, and connect it back to the roles, projects, and opportunities you want
  • Adapt your story for every context from LinkedIn to a job interview
  • Strategies for documenting storytelling moments and metrics that matter

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