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Increase User Retention: Moderation Strategies That Work

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Ever wondered if there a link between toxic behavior in online communities and user churn? Unconvinced that bullying, harassment, and abuse affect your bottom line? Unsure how to moderate content without limiting user’s freedom of expression?

Very little publicly-available data science has been conducted on the impact that toxic behavior has on a game's success — until now. In this talk by Two Hat Security founder and CEO Chris Priebe, he uncovers the impact that abusive and high-risk content can have on user churn, profits, and ultimately, long-term success.

In this revised and expanded version of his GDC 2017 talk Trolls: The Cost of Doing Nothing, Chris shares:

  • How Friendbase doubled their retention rate by eliminating toxicity

  • A deep dive into our academic study analyzing the link between toxicity and community growth on Reddit

  • What is community resilience, and why does it matter?

  • Common moderation mistakes & strategies to fix them

  • Practical tips for building engaged communities

Save your seat for this enlightening webinar from one of the most experienced voices in online safety and security today!


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