Innovate Niagara: Finance Fundamentals - January 18, 25, February 1, 2019

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Cairns Building, Room 207

Brock University

1812 Sir Isaac Brock Way

St. Catherines, Ontario L2R 7L2


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Event description


Finance Fundamentals

(3 sessions, 4 hours each)

Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

“However beautiful the strategy, you should occasionally look at the results.” –Unknown

Do you understand the financial metrics of your business? Do you want to be able to speak knowledgeably to your accountant, bank or investors about your company finances, or to manage a plan to ensure that you have the necessary cash available when your business needs it? This three-part workshop series is designed to help entrepreneurs understand basic financial concepts, build a forecasting model to use in running their businesses and identify key concepts of valuation that apply to their businesses.

Participant Profile:

This workshop is geared toward entrepreneurs who are working on their business model, starting to incur expenses and potentially starting to generate revenue, and who are looking to get control of company finances to support decision making for future growth and potential investment. Please note that to benefit from the peer-to-peer nature of these sessions, participation and engagement for the entire session will be expected of all attendees.


  • Completion of the Starting Lean: Business Model workshop
  • Draft of Osterwalder’s Business Model Canvas
  • Basic understanding of spreadsheets/formulas

Other Requirements for Attendance:

  • A laptop with access to spreadsheet software for the duration of the workshop.

Workshop Schedule

Session 1 - Preparing your Business Forecast // January 18, 2019 from 9:00a.m. to 1:00p.m.

In this session, we help you understand the basics of financial statements and begin to build a detailed cash-flow forecast to be used in making day-to-day business decisions around growth.

Deliverable: Expense cash flow template for your business.

Session 2 - Understanding Revenue Forecasting and Funding // January 25, 2018 from 9:00a.m. to 1:00p.m.

In the second session, we will demonstrate how to add revenue estimates to your cash-flow forecast, taking you through inputs such as pricing, sales funnel and revenue types. The result will be a complete cash-flow forecasting model you can use in your business.

Deliverable: Revenue cash-flow template for your business

Session 3 - Business Valuation and Tutorial Session // February 1, 2019 from 9:00a.m. to 1:00p.m.

First half: Outline basic concepts surrounding different types of business valuations, and the inputs and factors that impact valuation from an investor perspective.

Second half: Working session/finance lab.

Deliverable: Basic complete 12-month cash flow forecast for your business.

Please note: Doors open for this session at 8:30a.m. and instruction begins at 9:00a.m sharp.

Cost of workshops

The Entrepreneur's Toolkit Workshops cost $100 to attend. There are two different ticket types that can be purchased:

1. Regional Innovation Centre (RIC) Refundable Deposit

Purchase this ticket if you are a client of a Regional Innovation Centre (ex. Innovate Niagara). When prompted on the registration page, please list the regional centre of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series and upon completion of our post-workshop survey. The survey must be completed within 5 days of the last day of the workshop series for a deposit to be honoured.

2. General Attendance Fee (non-refundable)

Purchase this ticket if you are not currently a member of a regional innovation centre. This ticket is not eligible for a refund.

If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact

Find out about new workshops by joining our mailing list.

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Cairns Building, Room 207

Brock University

1812 Sir Isaac Brock Way

St. Catherines, Ontario L2R 7L2


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