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Innovate Niagara The MarCom Toolkit - Feb 28 Mar 7 & 21, 2014

Innovate Niagara

Friday, February 28, 2014 at 12:30 PM (EST)

Innovate Niagara The MarCom Toolkit - Feb 28 Mar 7 &...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Attendance Fee Ended CA$100.00 CA$0.00
ONE Client Refundable Deposit Ended CA$100.00 CA$0.00

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Event Details

 The MarCom Toolkit workshops

(3 sessions, 4 hours each)


Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

What will you get out of the MarCom Toolkit series? Watch the video below to learn what other entrepreneurs are saying. 



 Workshop Schedule


February 28

12:30 p.m. - 4:30 p.m.


Session 1 – The Dimensions of MarCom

Explore the importance of a cohesive MarCom strategy by identifying key opinion leaders in your field and planning how to contact them.

Deliverable: A strategy to engage with thought leaders in your field.

March 7

12:30 p.m. - 4:30 p.m.


Session 2 – Developing Your MarCom Strategy

Evaluate and prioritize the different media channels and messages that resonate with your target customer(s).

Deliverable: A marketing strategy that complements your customer’s buying process.

March 21

12:30 p.m. - 4:30 p.m.


Session 3 – Communicating to Customers

Identify the language you will use to explain your business to potential customers and the media.

Deliverable: A series of sound bites for communications.

Cost of workshops

The Entrepreneur's Toolkit Workshops are valued at $560 per session but are charged at $100 per series. The Ontario Network of Entrepreneurs (ONE) covers the cost for its clients.

MaRS clients are automatically ONE clients since MaRS is a member of ONE. if you are not a client of MaRS or ONE, please visit to see how to become a client at the Regional Innovation Centre (RIC) near you. 

  • Both clients and non-clients can attend this workshop. if you are a client of MaRS or ONE, please declare this by selecting a ONE Client Refundable Deposit ticket.
  • Your $100 deposit will be held until you have completed all sessions in the series as well as the end of series survey.
  • If you are a non-client, please select a General Attendance ticket. You will recieve a 10% discount on your ticket price for completing the end-of-series survey. 
If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit. 

All participants will need to sign a non-disclosure agreement (NDA). For more information, please contact

Have questions about Innovate Niagara The MarCom Toolkit - Feb 28 Mar 7 & 21, 2014? Contact Innovate Niagara

When & Where

Rm 209 Cairns Building, Brock University
500 Glenridge Ave
St. Catharines, ON. L2S 3A1

Friday, February 28, 2014 at 12:30 PM (EST)

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Innovate Niagara

For more information please contact info@innovateniagara. 


Innovate Niagara helps entrepreneurs with leading-edge ideas to start, grow and succeed. 

Innovate Niagara is a member of the Ontario Network of Entrepreneurs (ONE), a network of regional and provincial not-for-profit organizations that deliver services and programs to help entrepreneurs start, grow and succeed.

As the Regional Innovation Centre for Niagara, Innovate Niagara connects innovators to the people and programs required to bring their innovations to market through a suite of in-house programs, resource partners and network of incubation facilities.

We facilitate networking, collaboration, prototyping, and business development through:

·       business advisory services;

·       entrepreneurial training courses;

·       business and industry networking events;

·       business-academic collaboration opportunities;

·       additional business tools and resources; and

·        residency within industry-specific incubation facilities


Our web portal,, is designed to streamline an entrepreneur’s path from concept to prototype to profitable business – all in one place – helping to drive the growth of innovative clusters in the Niagara region.

  Contact the Organizer
Innovate Niagara The MarCom Toolkit - Feb 28 Mar 7 & 21, 2014
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