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Innovate Niagara- The MarCom Toolkit- March 11 & 18, 2016

Innovate Niagara

Friday, March 11, 2016 at 12:30 PM (EST)

Innovate Niagara- The MarCom Toolkit- March 11 & 18,...

Ticket Information

Ticket Type Sales End Price Fee Quantity
General Attendance Fee Ended CA$100.00 CA$0.00
ONE Client Refundable Deposit Ended CA$100.00 CA$0.00

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Event Details

The MarCom Toolkit (Marketing Communication)


(2 sessions, 4 hours each) 

Entrepreneur's Toolkit Workshops are experiential, hands-on workshops facilitated by experienced entrepreneurs. The workshops offer ventures tools, mentoring and peer feedback to solve specific problems and develop essential business components.

In each four-hour session you will generate a deliverable that you will use frequently in the business development process.

 Workshop Schedule

March 11, 2016


Session 1 – Identify and Define Your Target Audience

This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.  

Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility

March 18, 2016


Session 2 – Evaluating Channels & Communicating to Customers

In this session, you will align your marketing objectives with the consumers' buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.

Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement

In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.


Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit



Cost of Workshops

The Entrepreneur's Toolkit Workshops cost $100 to attend. There are two different ticket types that can be purchased:


1.     ONE Client Refundable Deposit

 Purchase this ticket if you are a client of a regional innovation centre (Ontario Network of Entrepreneurs). When prompted on the registration page, please list the regional centre of which you are a member and your current advisor’s name. You will be refunded your full ticket price at the end of the workshop series.


2.     General Attendance Fee 

Purchase this ticket if you are not currently a member of a regional innovation centre.

 **If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

**The post-workshop survey must be completed within four days of the last day of a workshop series for a registration deposit or discount to be refunded.If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please


Find out about new workshops by joining our mailing list. 

Have questions about Innovate Niagara- The MarCom Toolkit- March 11 & 18, 2016? Contact Innovate Niagara

When & Where

Cairns Building 207
Brock University
500 Glenridge Ave
St Catharines, ON L2R 7L2

Friday, March 11, 2016 at 12:30 PM (EST)

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Innovate Niagara

For more information please contact info@innovateniagara. 


Innovate Niagara helps entrepreneurs with leading-edge ideas to start, grow and succeed. 

Innovate Niagara is a member of the Ontario Network of Entrepreneurs (ONE), a network of regional and provincial not-for-profit organizations that deliver services and programs to help entrepreneurs start, grow and succeed.

As the Regional Innovation Centre for Niagara, Innovate Niagara connects innovators to the people and programs required to bring their innovations to market through a suite of in-house programs, resource partners and network of incubation facilities.

We facilitate networking, collaboration, prototyping, and business development through:

·       business advisory services;

·       entrepreneurial training courses;

·       business and industry networking events;

·       business-academic collaboration opportunities;

·       additional business tools and resources; and

·        residency within industry-specific incubation facilities


Our web portal,, is designed to streamline an entrepreneur’s path from concept to prototype to profitable business – all in one place – helping to drive the growth of innovative clusters in the Niagara region.

  Contact the Organizer
Innovate Niagara- The MarCom Toolkit- March 11 & 18, 2016
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