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Innovation Guelph- 8 Week Intensive: May 5- June 23, 2016

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Innovation Guelph

111 Farquhar Street

3rd floor

Guelph, ON N1H 4E6

Canada

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8 Week Intensive Program

Get tools, mentoring and peer feedback to help you as you roll up your sleeves and develop strategic components for your business. Our intensive program combines four workshop series and runs weekly on Thursdays from 9:00am-1:00pm

It is a great opportunity for highly motivated entrepreneurs to take their startup to the next level!


Ticket Options

1. Intensive Option- For a deposit of $150 choose this ticket option if you wish to attend all 8 weeks of workshops

2. Individual Workshops - For a deposit of $50 per workshop, choose this ticket option should you wish to attend only a select option of modules.

**All deposits will be refunded upon completion of the workshops and a post-workshop survey. We require particpants to attend a minimum of 80% of the workshops they signed up for. If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.The post-workshop survey must be completed within seven days of the last day of a workshop series for a registration deposit or discount to be refunded.

Details about the schedules of the workshops are below.



Starting Lean: Value Proposition

Session 1 – Preparing to leave the building (May 5//9:00am-1:00pm)

Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.

Deliverable: Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.

Session 2 – Determining your value proposition (May 12 //9:00am-1:00pm)

Use data obtained from customer interviews to synthesize customer feedback into a value proposition.

Deliverable: A framework and template for determining your value proposition.


Starting Lean: Business Model

Session 1 – Designing your business model (May 19//9:00am-1:00pm)

Use your value proposition to test your business model for sustainability and growth.

Deliverable: A business model designed around the participant’s value proposition.

Session 2 – Validating your business model (May 26 //9:00am-1:00pm)

Analyze external factors and test your business model for sustainability and growth.

Deliverable: A framework for validating your business model that analyzes external forces and key business model metrics.

The MarCom Toolkit

Session 1 – Identify and Define Your Target Audience (June 2 //9:00am-1:00pm)

This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.

Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility

Session 2 – Evaluating Channels (June 9 //9:00am-1:00pm)

In this session, you will align your marketing objectives with the consumers' buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.

Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement

Session 3 – Communicating to Customers (June 16 //9:00am-1:00pm)

In the final MarCom session, the focus will be on developing your message. You will explore communications techniques, identify language that resonates with your target market, and adapt the message across the selected media that efficiently and effectively reaches your target market.

Deliverable: A series of clearly structured messages, a media selection template and key components of a media kit


Introduction to Leadership (June 23 //9:00am-1:00pm)

Workshop topics include:

  • The difference between a Manager and a Leader
  • The key leadership skill set
  • The different leadership styles and when to apply them
  • What to consider when creating a Leadership Team
  • Insights into the personal journey of an entrepreneurial Leader

Deliverable: You will learn the top leadership skills that help make entrepreneurs successful and become aware of the different leadership behaviours that will affect your team. You will also use these insights to create interview questions for perspective partners as you build your leadership team.




Networking begins at 8:30 AM and Instruction begins at 9:00 AM

Cost of Workshops

While the program is valued at $3,720, the fee for Entrepreneur’s Toolkit Workshops - Intensive Program is $150 It is open to all entrepreneurs with a specific project or business.

As this intensive program is customized for entrepreneurs, we do not encourage consultants, teachers, advisors or coaches to attend.

All participants will need to sign a non-disclosure agreement (NDA). For more information, please contact workshops@marsdd.com.

**If you are unable to attend a workshop session, please let us know four business days in advance. We regret that failure to do so may result in the loss of your deposit.

**The post-workshop survey must be completed within seven days of the last day of a workshop series for a registration deposit or discount to be refunded.

If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact workshops@marsdd.com.

Get information about new workshops by joining our mailing list.

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Date and Time

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Innovation Guelph

111 Farquhar Street

3rd floor

Guelph, ON N1H 4E6

Canada

View Map

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