CA$100 – CA$250

Innovation Guelph- Entrepreneur's Toolkit Workshops- November, 2017 to Marc...

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Innovation Guelph

111 Farquhar Street

3rd floor

Guelph, ON N1H 4E6


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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description


Entrepreneur's Toolkit Workshops @ Innovation Guelph

Get tools, mentoring and peer feedback to help you as you roll up your sleeves and develop strategic components for your business.

It is a great opportunity for highly motivated entrepreneurs to take their startup to the next level!

Starting Lean: Value Proposition

Session 1 – Preparing to leave the building // November 9, 2017 from 9:00 am-1:00 pm

Establish a process to clarify and test key assumptions you have about your business and lower your ventures overall risk.

Deliverable: Overview of the Lean Startup approach and a tested interview guide based on the venture’s most important foundational assumptions.

Session 2 – Determining your value proposition // November 16, 2017 from 9:00 am - 1:00 pm

Use data obtained from customer interviews to synthesize customer feedback into a value proposition.

Deliverable: A framework and template for determining your value proposition.

Finance Fundamentals

Session 1 - Preparing your Business Forcast // January 11, 2018 from 9:00 am - 1:00 pm

In this session, we help you understand the basics of financial statements and begin to build a detailed cash-flow forecast to be used in making day-to-day business decisions around growth.

Deliverable: Expense cash flow template for your business.

Session 2 - Understanding Revenue Forecasting and Funding // January 18, 2018 from 9:00 am - 1:00pm

In the second session, we will demonstrate how to add revenue estimates to your cash-flow forecast, taking you through inputs such as pricing, sales funnel and revenue types. The result will be a complete cash-flow forecasting model you can use in your business.

Deliverable: Revenue cash-flow template for your business

The MarCom Toolkit

Session 1 – Identify and Define Your Target Audience // January 25, 2018 from 9:00 am-1:00 pm

This session introduces the “MarCom Strategic Framework,” and focuses on two key elements: defining your target audience and establishing credibility.

Deliverable: A strategy to build a target audience, as well as identify and engage with key opinion leaders (KOLs) to build domain leadership and credibility

Session 2 – Evaluating Channels // February 1, 2018 from 9:00 am-1:00 pm

In this session, you will align your marketing objectives with the consumers' buying process while examining a variety of marketing channels and activities. You will evaluate and select which ones are the most relevant and credible with your target audience.

Deliverable: A strategy to evaluate and select relevant marketing activities and media channels to complement your customers’ buying process, and develop a brand positioning statement

Sales ABC

Session 1 – The Sales Canvas Framework and the Sales Funnel // February 8, 2018 from 9:00 am-1:00 pm

This session will introduce the Sales Canvas Framework, which encompasses all aspects of inbound and outbound sales activities, and how these activities relate to moving customer prospects through the sales funnel.

You will get the opportunity to explore the “Leaky Sales Funnel,” learn about cold calling techniques and practice managing individual sales opportunities to turn leads into prospects.

Deliverable: Techniques to book, prepare for and conduct a sales call

Session 2 – The Customer Sales Meeting // February 15, 2018 from 9:00 am-1:00 pm

This session will focus on how to move customers’ leads through the sales funnel. In preparation for your customer sales meeting, you will get the opportunity to identify various customer stakeholders, learn new negotiation tactics and practice managing individual sales opportunities to successfully turn customer prospects into sales.

Deliverable: A Sales Process and Stakeholder Management Chart to prepare you to meet with your customers

Session 3 – Analyzing and Managing the Sales Process // February 22, 2018 from 9:00 am-1:00 pm

The final session will focus on the technical aspects of measuring the sales process to improve the quality and quantity of sales activities and make changes to become more efficient in closing sales.

You will define the stages of the sales cycle for your customers and map out your sales pipeline with some sales cycle probabilities. You will learn about how to define, track, analyze and manage your sales process.

Deliverable: A spreadsheet approach to tracking sales with sales funnel data for a prospective customer

Doors will open at 8:30 am and facilitation begins at 9:00 am.

Ticket Options

If you are a member of a Regional Innovation Centre:

1. All Workshops Deposit: Take all 4 workshops for one deposit of $250!

2. Individual Workshops Deposit - For a deposit of $100.00, choose the workshop that will assist you best in your startup challenges.

**All deposits will be refunded upon completion of the workshops and a post-workshop survey. If you are unable to attend a workshop session, please let us know four business days in advance. The post-workshop survey must be completed within seven days of the last day of a workshop series for a registration deposit to be refunded.

All participants will need to sign a non-disclosure agreement (NDA). For more information, please contact

If you would like more information on our workshop programs or how to become a client of a regional innovation centre, please contact

Get information about new workshops by joining our mailing list.

Date and Time


Innovation Guelph

111 Farquhar Street

3rd floor

Guelph, ON N1H 4E6


View Map

Refund Policy

Refunds up to 1 day before event

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