About this webinar

This webinar is ideal for tourism operators, entrepreneurs, tourism marketing and communications professionals that need inspiration for tourism photography and videography.

James will discuss approaches to tourism storytelling content, why this content increases engagement, and how to start taking better photos and video for tourism and destimation marketing. This class is based on years of tourism and destination marketing expereince in the Caribbean and Ontario.

About the presenter

James O'Connor is an award-winning director, videographer, photographer and expert in digital video productioncurrently located in Orangeville, Ontario but spent his early career years in Trinidad and Tobago. He is the Co-Founder of The Art of Storytelling.

James create engaging videos that help organizations tell their story and connect with their audience by producing produce high production value content for energy, industry, health care, agriculture, sustainability, education, tourism and economic development.

His work can be found on company websites, social media, conferences, trade shows, internal communications and longer formats for film festivals and Youtube.

His videogrpahy style is very natural, not overly scripted, narrative based stakeholder interviews with supporting beautiful b-roll shots. James uses Canon's EOS 1DX Mark III.

James has extensive experience creating business stories through both phtogaphy and video content. He is passionate about helping entrepreneurs and marketing managers take better shots using the equipment they already have, this includes using their phone.

Feel free to contact and learn more about our workshops here.

Trinidad and Tobago is one of the few Caribbean destinations that has the attractions and the facilities to fuel, maintain and re-stock large vessels outside of the hurricane belt. This video was designed as a direct communication piece to the cruise industry. As we were faced with showing “both sides of the story” – maritime facilities and attractions – we thought it would be cool to have a littler traveller cross paths with the ship’s captain before following each of their narratives with a list of objectives… and boy did it work out! Casting actors to experience the truth and share it with viewers is one of our favourite strategies for engaging communications.

To coincide with the first Canadian Equus Film Festival Tour Stop in Headwaters, The Art of Storytelling produced this video featuring the voices of artists, residents and of course the Equine community which is a big part of this amazing rural playground.

For Headwaters Tourism we produced video and photography content to highlight attractions in all seasons.

During covid lockdowns the Orangeville BIA hired The Art of Storytelling to create a support local video for take-out using the real business owners to create community support and keep our favourite restaurants open.