Instagram – Targeting Your Ideal Audience with Paulette Durepos

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Staples Canada

375 University Avenue

Toronto, ON M5G 2J5

Canada

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Instagram – Targeting Your Ideal Audience

Instagram is a research engine – did you know that your niche market now researches businesses they are considering doing business with on both Google and Instagram - they want to place a relatable human to a brand.

So how does your niche market find you on Instagram among the over 1 billion accounts and how do you make yourself visible and easy to locate? Hashtags!

In this session, you will learn:

  • How many hashtags to use and why

  • How to avoid using spammy hashtags

  • Relevant hashtags that your niche market uses to search for your product / service

  • How to increase your audience geographically. Example, your business is a café, wool store or perhaps a barbershop and your goal is to increase traffic to your shop, we’ll show you how to use geotagging and hashtags to target a local audience.

The Instagram series events each kick off with a short overview of the app, profile & analytics and a brief review of the previous topic.

Pre-workshop:

~ To have optimal workshop time, please have the Instagram app already downloaded on your phone.

~ Ideally you have converted your account to a business account and have a basic understanding of Instagram and how it works.


About Paulette

Paulette

Paulette Durepos

Paulette is a speaker, content creator and workshop facilitator for CafeLifestyle. CafeLifestyle is a social media boutique, specializing in Instagram business training for entrepreneurs. She believes that with the right strategy and training anyone can grow their business on Instagram – all without spending a penny AND endless hours on Instagram.

Paulette is also a coffee aficionado and loves to source out local independent cafés that are co-working friendly. Feel free to ask her for her list. This is why her motto is: “I do my best work in cafés”.

Connect with me at @cafelifestyleto or CafeLifestyle.rocks

#cafelifestyleto #instagramtips #LIVELAUGHCONNECT

https://www.instagram.com/cafelifestyleto/

https://cafelifestyle.rocks/


What is Spotlight?

We know that staying up to date on today’s big ideas and tomorrow’s big trends is a job in and of itself.

As the world’s first working, learning and growing store – we are excited to introducing Spotlight: a new community gathering and learning space. Spotlight will engage communities with knowledgeable experts to both inspire, inform, motivate and educate.

Spotlight is a space accessible to persons that use mobility devices. We encourage people from all backgrounds to participate in our public programming

Date and Time

Location

Staples Canada

375 University Avenue

Toronto, ON M5G 2J5

Canada

View Map

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