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Interbrand: Employer Branding & the Era of Purpose – Session 2
Thu, 27 April 2017, 1:30 PM – 3:00 PM EDT
Employer Branding & the Era of Purpose - Session 2: How to tell your employer brand story
Are you finding it challenging to stand out from the competition when you're recruiting talent?
During the second of four interactive workshops with Interbrand Canada, you will learn how to put your purpose to work for you. Using Interbrand’s proprietary methodology, you’ll learn how to tell your story in a way that attracts the best and brightest.
The world’s top companies are spending millions to incorporate purpose into everything they do, while many emerging, disruptive companies may struggle to express their purpose in a clear and consistent way. Even fewer use it as a platform to shape culture, employee engagement, behaviour, and the experiences, products, and services they create.
Organizations with a clear purpose are able to “pull” employees, potential talent, and customers closer while being less reliant on more traditional “push” tactics to stand out in the marketplace.
Who is Interbrand?
Interbrand is a global brand consultancy that believes growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Toronto's office supports Canadian organizations of all sizes with full-service branding solutions including strategy, analytics, visual design, verbal identity, and implementation. In addition to powering the world’s top brands, Interbrand is best known as a publisher of the influential Best Global Brands and Breakthrough Brands reports and Webby Award-winning brandchannel.
Cancellation policy: 7 days notice is required to obtain a full refund (Wednesday, April 19, 2017, by 5 pm). Please email email@example.com.
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