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Interbrand: Employer Branding & the Era of Purpose – Session 3
Thu, 25 May 2017, 1:30 PM – 3:00 PM EDT
Employer Branding & the Era of Purpose - Session 3: How to make your purpose real for employees
Do you know where your employer brand shows up in your communications, culture and people? Do you know how it should impact your workplace?
If you answered no to any of these questions, then this session is for you.
In our third of four interactive workshops, Interbrand Canada will help you express your strong purpose in the best way possible, making that purpose real for employees.
The world’s top companies are spending millions to incorporate purpose into everything they do, while many emerging, disruptive companies may struggle to express their purpose in a clear and consistent way. Even fewer use it as a platform to shape culture, employee engagement, behaviour, and the experiences, products, and services they create.
Organizations with a clear purpose are able to “pull” employees, potential talent, and customers closer while being less reliant on more traditional “push” tactics to stand out in the marketplace.
Who is Interbrand?
Interbrand is a global brand consultancy that believes growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Toronto's office supports Canadian organizations of all sizes with full-service branding solutions including strategy, analytics, visual design, verbal identity, and implementation. In addition to powering the world’s top brands, Interbrand is best known as a publisher of the influential Best Global Brands and Breakthrough Brands reports and Webby Award-winning brandchannel.
Cancellation policy: 7 days notice is required to obtain a full refund (Wednesday, May 17, 2017, by 5 pm). Please email email@example.com.
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