Free

Intro. to SEO 101: Market Your Biz to Be Found Locally!

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Location

One King North - Uptown Waterloo's Premiere Coworking Space

1 King St. North

Waterloo, Ontario N2J 2W6

Canada

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Description

This seminar is focused on thinking outside the box to get your website found locally online. We will cover and explain what SEO is and how to go about researching keywords. You we likely hear many ideas you have never thought of. Giving you numerous action items for you to start implementing on your own website right away.

What Will I Learn?

• Who We are
• What is SEO
• Keyword Research
• Ad Words vs. Organic
• On Page SEO
• Off Page SEO
• Google My Business
• Non-Traditional Channels
• Questions

Who Should Attend?

• Anyone who is looking for a high-level overview of how to effectively market your website locally.
The presentation is available to download after the seminar.

Presented By: Rob Matlow, REM Web Solutions & Jessica Chalk, Traffic Soda

REM Web SolutionsTraffic Soda

Rob Matlow has over 20 years’ experience in the IT industry in various sales, management and development roles. This includes working for the Art Technology Group in Boston as a Sales Engineer and as their Inside Sales Manager for Canadian operations. He has a business degree from the University of Western Ontario as well as completing a Post Graduate in Information Technology. Currently, Rob owns REM Web Solutions. This company, which he started in 2001, specializes in website Content Management for small business using their proprietary product WebWiz@rd™. REM Web Solutions has built a solid reputation with over 2000 clients across North America. Through his experience in enterprise level Content Management and Information Technology, Rob has demonstrated his skills in developing products from concept, to completion, to market placement.

Upon graduating from the prestigious Lazaridis School of Business, Jessica Chalk discovered her passion for entrepreneurship and digital marketing. By 2014, she had founded her own digital growth and innovations company focusing on the development of local businesses, TrafficSoda. In 2016, Jessica successfully lead the merger between TrafficSoda and publishing company, DDE Media. Today Jessica leads a dynamic team of 25 employees, working with a diverse client base. In her spare time, Jessica serves on the board for the SWO Entrepreneur Organization, is a member of Forbes Tech Council and is a mentor at the Founder Institute. She regularly offers her time to speak to small businesses about digital marketing and continues to help support local Syrian refugee efforts. Most recently, Jessica participated in the 2019 Entrepreneurial Master’s Program Class hosted at MIT. She has been awarded Young Alumni of the Year & Alumni of the Year from the Lazaridis School of Business and frequently volunteers at Wilfred Laurier University.

Sponsored By: Staples / a2p+ / One King North / REM Web Solutions / Traffic Soda

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Date and Time

Location

One King North - Uptown Waterloo's Premiere Coworking Space

1 King St. North

Waterloo, Ontario N2J 2W6

Canada

View Map

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