Introducing Alibaba Group's Cross-Border B2C Platform: Tmall Global

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Rising consumer spending power and enthusiasm for online shopping are driving businesses to tap into China.

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		Introducing Alibaba Group's Cross-Border B2C Platform: Tmall Global image

With 800 million+ monthly mobile active users in the ecosystem, Alibaba Group's cross-border B2C platform, Tmall Global, is building the future infrastructure of cross-border commerce to help merchants, brands and small businesses in Canada to reach and engage with Chinese consumers. Join us at this webinar to understand the retail landscape and opportunities in China, and how to enter and succeed in the market through China's largest B2C cross-border e-commerce platform, Tmall Global.


  • Alibaba’s Tmall Global is China’s largest cross-border e-commerce platform with 800+ million consumers from across Alibaba’s platforms.
  • Cross-border sales are on track to hit $232 million CAD by 2021 and demand for imported good is a key growth driver in China.
  • China is the world's largest e-commerce market. According to the International Trade Association, online retail transactions totaled approximately $2.8 trillion CAD.


Launched in 2014, Tmall Global is Alibaba’s dedicated channel for cross-border e-commerce. It is the largest and most comprehensive cross-border B2C online marketplace targeting the Chinese market. The platform allows brands and retailers without operations in China to sell to the Chinese consumers. Tmall Global helps to connect more than 29,000 brands from 87 countries and regions with consumers across Alibaba’s platforms.

Tmall Global is actively seeking global consumer brands for its platform in the following categories:

  • Apparel & Accessories
  • Beauty & Personal Care
  • Consumer Electronics
  • Home Goods
  • Food & Beverage
  • Health & Wellness
  • Baby, Kids & Maternity (including Toys)
  • Pet

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