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Introduction to Design Thinking

Institute of Communication Agencies

Thursday, January 24, 2019 at 8:30 AM - Saturday, June 15, 2019 at 7:00 PM (EST)

Introduction to Design Thinking

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
Member 2d 17h 13m CA$1,495.00 CA$61.83 CA$202.39
Non-Member 2d 17h 13m CA$2,250.00 CA$88.25 CA$303.97

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Event Details

An Introduction to Design Thinking


Empathy and experimentation. Inspiration and ideation. We’ve seen over and over again how well-implemented human-centered design thinking helps foster change and sparks innovation. For agency teams it’s now a vital and expected toolset, one that is instrumental in helping internal teams and clients become more creative, break out of their set ways and assumptions and reorient themselves towards new possibilities.



Participants gain new tools to go beyond brainstorming, embrace diversity of opinion and work new muscles in rapid prototyping. This is a hands-on primer to the process, tools and mindsets of Design Thinking. Working with a real life topic, deep dive into the art of Sensing, experiencing problems with greater curiosity and empathy to see the world differently, reframing challenges into powerful new territories.

  • Explore and improve your interview and observation techniques to better understand customer motivations, broaden perspectives and keep people and their pain points at the core of insights and strategy
  • Understand how to reframe problems, move beyond constraints and deploy different ideation techniques  
  • Develop a just-try-it mentality through rapid prototyping and iteration
  • Empower others in your company to use design thinking to drive innovation.


Participants for this program are front-line and “in the work”: Titles may include Creative/Design Directors, Strategy/Insights/Research leads, User Experience.

Sarah Dickinson + Erin Cooper

Sarah Dickinson is a brand planner, digital strategist & social entrepreneur.  She brings a unique ability to connect the dots between popular culture, human factors & business. Her deep understanding of emerging media, behaviour change & collective action have introduced many original ideas to values-based brands, start ups & non-profits. Erin Cooper's passion lies in coordinating the work of teams in order to solve complex challenges & ultimately achieving success for clients. While her career started in digital, she loves utilizing her background in Systems Analysis to solve probrlems using technology.


As a systems thinker with a background in human resources management, marketing and information systems, Erin is a powerful blend of tactical executionist and visionary team leader. Drawing from over 15 years in the digital agency and consulting space where she led teams of 25+ geographically dispersed and dynamic individuals who collectively supported fast-paced international client teams, the convergence of Erin’s passions and skills comes together at THNK, where she leads global corporate partners towards a new business future for impact.


Through meaningful, replicable approaches, Erin blends creative leadership development methodologies with breakthrough innovation tools. The result: adaptive, responsive, resilient and connected teams who are not only prepared to tackle the business challenges ahead, but also inspired to stay the course and work with their organizations to achieve the impact they seek to make.


Thursday, January 24, 2019


8:30 a.m. to 9:00 a.m. - Registration & Breakfast

9:00 a.m. to 12:00 a.m. – Session

12:00 a.m. to 1:00 p.m. – Lunch

1:00 p.m. to 4:30 p.m. – Session

$999.00 plus - ICA Member for up to 3 people per agency
$1,299.00 plus - Non-Member for up to 3 people per agency

Institute of Communication Agencies
2300 Yonge St. (Yonge/Eglinton)
30th floor
Toronto, Ontario M4P 1E4

Lunch isn’t provided.

Have questions about Introduction to Design Thinking ? Contact Institute of Communication Agencies

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When & Where

Institute of Communication Agencies
2300 Yonge Street Suite 3002
30th Floor
Toronto, ON M4P1E4

Thursday, January 24, 2019 at 8:30 AM - Saturday, June 15, 2019 at 7:00 PM (EST)

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Institute of Communication Agencies

ICA is the not-for-profit association for Canadian advertising, marketing, media and public relations agencies. Our mission is to Amplify, Protect and Transform the agency sector through advocacy, awards, community, consultancy, insight, networking, research and training.  Our membership and board of directors represent some of the most recognized and influential businesses in our industry, both in Canada and internationally.

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