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Introduction to Digital Art Publishing

Zach Pearl (Instructor)

Tuesday, 7 October 2014 at 7:00 PM - Tuesday, 18 November 2014 at 9:00 PM (EDT)

Introduction to Digital Art Publishing

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Registration Fee 10 Tickets Ended $120.00 $7.80

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Event Details

This course will equip students with all the information necessary to launch and maintain their own digital art publication. Through lectures and in-class exercises, students will explore all aspects of digital art publishing in Canada, including the industry’s recent history, staffing and editorial structures, distribution models, contracts and legalities, marketing strategies and funding opportunities. Students will also gain practical skills for creating their publication through a series of technical demonstrations, including setting up and customizing a multi-author blog through Wordpress, designing an interactive PDF in Adobe InDesign and creating HTML e-mails and newsletters through online applications like Constant Contact and Mad Mimi. Through peer feedback and guidance from the Instructor, students will also develop a viable business plan for their publication which they will present to the class in the final session.


Duration: 6 weeks

Time: Tuesday nights, 7-9:00 pm

Dates: October 7th, 14th, 21st, November 4th, 11th & 18th

Registration fee: $120/student

Registration period: September 1st–October 5th

Minimum Enrolment: 6 

Maximum Enrolment: 15


Students are advised to bring a laptop or tablet to access online content and applications. Any freeware or links to trial versions of software necessary to participate in the course will be provided by the Instructor.


Students are expected to complete one long-term assignment that spans the length of the course. The objective is create a viable mandate and business plan for a digital art publication of their own conception. In the final session, each student will present this concept to the rest of the class for peer evaluation and feedback. Students are encouraged to include visual examples or prototypes of their publication to aid in communicating their concept.






Oct 7


  • What constitutes a digital publication? 
  • What makes a successful mandate? 
  • Who do I need on staff/what roles are necessary?
  • In-class exercise: drafting a business plan


Oct 14


  • What are the target numbers and demographics?
  • Choosing a distribution model 
  • How do subscriptions factor into funding?
  • Demo: Setting up and tracking e-mail subscriptions 


Oct 21


  • How do I select the appropriate format?
  • What do I want my reader to experience?
  • Benefits of the medium / Restrictions of the medium 
  • Demo: Creating a basic interactive PDF in Adobe InDesign


*** No Class Oct 28 for 7a*11d Performance Art Festival ***


Nov 4


  • Incorporating as a business (the pros and cons)
  • What grants are available and what are the eligibility requirements?
  • Donations and applying for charitable status 
  • In-class exercise: drafting a donor campaign


Nov 11


  • What advertising opportunities are available, locally and globally?
  • The importance of social media — which sites and to what extent?
  • Physical events—making your presence known in real life
  • Demo: setting up and customizing a blog via Wordpress


Nov 18


  • What are the predicted advances, culturally and technologically?
  • What initiatives is the government taking to ensure art publishing has a future?


  • Students will present their business plans to the class and receive peer feedback

Have questions about Introduction to Digital Art Publishing? Contact Zach Pearl (Instructor)

When & Where

Artscape Youngplace
Flex Studio Silver (106), Main floor
180 Shaw Street
Toronto, ON M6J 2W5

Tuesday, 7 October 2014 at 7:00 PM - Tuesday, 18 November 2014 at 9:00 PM (EDT)

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Zach Pearl (Instructor)

Zach Pearl is a freelance designer, curator and impassioned educator. He holds a BFA with honours in Graphic Design & Illustration from the Minneapolis College of Art & Design, and an MFA in Curatorial Practice from OCAD University in Toronto. Zach specializes in new media curation, focusing on contemporary video art, digital publications and experimental strategies for online exhibitions. Before moving to Canada in 2010, Zach spent five years in the public programs department for the Minneapolis Institute of Arts, and three years as the Assistant Coordinator for the Susan Hensel Gallery. Since relocating to Toronto, Zach has helped to produce exhibitions, screenings and public talks for the Art Gallery of Ontariothe Textile Museum of Canadathe Gladstone Hotel and Vtape. When not pursuing freelance, Zach works as a sessional instructor in the Faculty of Art, Integrated Media and the Faculty of Design, Graphic Design at OCAD University and co-produces a monthly all-digital art criticism magazine, KAPSULA, which he helped to found in the Spring of 2013. Recently, Zach was selected as one of five international co-curators for the inaugural ///WADE IN video art festival sponsored by Eastern Edge in St. John's, NL. 

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