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Introduction to Email Marketing

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Free

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Online event

Event description
Learn how to communicate with customers, generate leads & build loyalty

About this event

When you build email marketing infrastructure, you are investing in a long-term sales strategy. A month of ad-spend can drive sales now. Applying that same budget to email marketing can drive sales for a year or more. Email marketing is one of the most effective online sales tools. Mastering simple best practices and key concepts can help you increase conversions and avoid the spam filter.

Agenda:

  • Introduction: 10 minutes
  • The Value of Email Marketing: 10 minutes
  • Best Email Marketing Platform: 10 minutes
  • Email Marketing Terminology: 15 minutes
  • Email Campaign Best Practices: 15 minutes
  • Top 3 Email Automations: 15 minutes
  • Q&A: 15 minutes.

PDF and PowerPoint Slides download can be found here

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Organizer Waterloo Region Small Business Centre

Organizer of Introduction to Email Marketing

Waterloo Region Small Business Centre helps businesses to start and grow and also provide information resources and free consultations for your business or your interest in doing a business.

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