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Introduction to Google Ads

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

Event description

Description

What You'll Learn

  • How to build a relevant marketing strategy
  • How to choose between different campaign types
  • How to configure, analyze and measure campaign performance
  • How to optimize campaigns based on performance indicators
  • How to create great ads that will generate traffic
  • How to make sure that your campaigns have a great ROI


Course Information

  • 20% Theory, 80% Practice

  • Maximum 4 Available Spots

  • Courses in English

  • Bring Your Laptop

  • Locations in Greater Montreal

In the introductory group course, we'll cover:

  • Choosing the right type of campaign for your objectives;

  • How to navigate the interface;

  • How to set your budgets;

  • How to set up your campaigns;

  • How to properly set up your Ad Groups;

  • How to choose your keywords and negative keywords;

  • The different kinds of keyword match types;

  • The different types of bidding options;

  • Strategies on how to write great ads;

  • What are ad extensions and how to use them;

  • What quality score is;

  • How to link Google Analytics for added KPIs;

  • How to analyze performance and check ROI;

  • How to optimize your campaigns for better performance;

  • ...and more!

Refund Policy

Refunds up to 7 days before event

Eventbrite's fee is nonrefundable.

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