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Kim Kardashian Is My CoPilot

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Pilot PMR

250 The Esplanade

Suite 107

Toronto, ON M5A 4J6

Canada

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“How do you begin to dissect fame like that of Kim Kardashian? Where do you make the first cut in such omnipresence? Because it’s not just about her, the flesh and bones woman, any more. We exist within her vast show, literally and figuratively. Even if you don’t actively choose to follow her movements, she’s there. Inescapable.” - Eleanor Morgan, The Guardian

The idea of building up a personal brand has become second nature to social media mavens and aspiring influencers. The saturation of all things Kim K shows just how powerful a strongly defined and heavily promoted personal brand can be. But what does personal branding mean for folks whose job isn’t just to look flawless on Instagram?

In a world where our lives are documented on our social media profiles, where we swipe right to find a love match and apply to jobs with personalized websites, the concept of crafting your image can be a hazy proposition at best. Dating has always involved a little bit of spit, polish and flattering angles, but now we need to capture who we are in six pictures, a couple sentences and our favourite emoji. Employers routinely scour the social profiles of prospective employees and the online persona we create can help make or break our career.

So, with personal branding seemingly being thrust upon us at every turn, how do we craft an image that appeals to others while staying true to ourselves? Is that even the kind of question we should be asking ourselves? What lines do we draw between our personal brands and our personal lives? And what does it mean for businesses, brands, and organizations when everyone is aware that everybody is selling something?

Join Pilot on September 21 as we take a few swipes at the stories we tell about our selfies; there will be drinks, snacks and more terrible Kim K puns.

Our team of awesome panelists will include:

  • Sofi Papamarko, Founder, Friend of a Friend Matchmaking Inc.

  • Katryna Klepacki, Marketing Representative, Bumble

  • Julie Bogdanowicz, Architect, Met her husband through Tinder

  • Jay Rautins, Client Solutions Manager (Marketing Solutions), LinkedIn

We're also excited to share that Toronto's own Henderson Brewery is our beer sponsor and Scheffler's Deli is the food sponsor for the event.

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Date and Time

Location

Pilot PMR

250 The Esplanade

Suite 107

Toronto, ON M5A 4J6

Canada

View Map

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