Kitchen Counter Marketing Talk: The Power of Brand in a COVID-19 Climate

Since the onset of the COVID-19 pandemic, local and international brands alike have been facing unprecedented challenges in adapting to the “new normal”. Many brands have been pivoting their marketing and messaging strategy to not only stay relevant, but in some cases, to stay in business.

We’d like to shine a light on a few brands who have switched their “marketing gears” and are continuously evolving in order to meet the needs of customers and markets during quarantine.

Join us for a Marketing Kitchen Counter talk as we chat with brands such as TELUS, Hotel Zed and others on how they have successfully pivoted their brand strategy and messaging to adapt to the new COVID environment.

We are excited to announce our below panelists that will be part of this event!

Steve Mossop - President of Insights West

Georgia Dahle - Director of Marketing Communications at TELUS

Trina Notman - VP Sales and Marketing at Hotel Zed

Victoria Gray - Head of Strategic Services at Wasserman + Partners

Kirtarath Dhillon - Manager Digital Marketing & Marketing Analytics at Indochino

Agenda

3:00pm Kick off

3:05pm - 3:20pm - Insights West presentation

3:20pm - 3:35pm - TELUS presentation

3:35pm - 3:50pm - Hotel Zed presentation

3:50pm - 4:05pm - Indochino presentation

4:05pm - 4:20pm - Wasserman + Partners presentation

4:20pm - 4:30pm - Q&A

EVENT HASHTAG: #bcamaTLS

Full refunds will be honoured up to five business days before the event.

Questions? Email info@bcama.com