$50

KPUMA Presents: Branding & Photoshop 101

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Kwantlen Polytechnic University

12666 72 Avenue

Surrey, BC V3W 2M8

Canada

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BOTH WORKSHOPS: $50


WORKSHOP #1:

Class Title: Branding 101: The Importance of Visual Branding

Description:

An interactive, hands-on workshop where you’ll learn what a brand is, all about the branding process, and how to create a successful brand. You’ll walk away having completed a branding research questionnaire and created a mood board to inspire a brand’s visual identity.

Materials Provided:

  • Workbook
  • Practice Excercises
  • Snacks

Danielle’s Bio:

Danielle is a graphic designer who loves working with entrepreneurs to help them tell their story and connect with their ideal audience through a beautifully designed brand and website. Danielle started her business a few years ago as a side-hustle (while juggling the corporate 9-5) and took the plunge to pursue her dream of running it full-time a year ago!

She’s a firm believer in community over competition and supporting other amazing female entrepreneurs in their journeys. Danielle loves connecting with other women and working together with them to help bring their vision for their business to life! She works closely with her clients to create their brand’s unique voice and visual identity!

WORKSHOP #2:

Class Title: Photoshop 101: Be Your Own Designer: Learn How to Create Cohesive, Branded Marketing Materials with Ease

Class Description: You don’t have to be a graphic designer to create eye-catching visuals. Learning just a few simple techniques in Photoshop CC, you’ll be able to design high-quality marketing materials — for yourself, your employer, or your clients — with confidence and ease. Tech-wiz status not required.

By the end of this workshop you’ll be able to:

  • navigate Photoshop with confidence
  • set up and save files for web or print
  • add text, logos, and special effects to images
  • design marketing materials for use on websites, blogs, or social media
  • create visual consistency and turn your designs into time-saving, reusable templates
  • store brand colours, fonts, and graphics in style libraries for quick + easy designing
  • speed up your work using keyboard shortcuts and efficient workflows

Through step-by-step hands-on exercises, you’ll gain a solid understanding of the Photoshop tools and shortcuts you'll use regularly. And, leave with easy to replicate project templates you can adapt to your personal or professional needs, with confidence.

This workshop includes:

  • take-home workbook with step-by-step instructions
  • all digital files (images, fonts, graphics) necessary to complete each exercise
  • bonus exercise + instructions for post-class practice
  • Snacks

Note: this workshop will be taught using a Mac, but is easily adapted for PC users during the class

Teacher Bio:

Bria is a brand strategist, business mentor, and designer for purpose-driven entrepreneurs. While she began her career in Fashion Design, Bria quickly carved a more entrepreneurial path. Her varied experience includes creating and running a digital lifestyle magazine, designing logos and websites, crafting social media strategies, copywriting for small businesses, and developing brands from the ground up. A self-taught designer, Bria's practical, hands-on, and fun approach to learning Photoshop strips away the excess and focuses on the skills you’ll actually use to bring your visions to life.

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PLEASE BRING WITH YOU:

  • A LAPTOP WITH PHOTOSHOP INSTALLED (There is a free trial version that can be uploaded.)
  • Notebook and pen.


**Please Note: No refunds after you purchase a ticket.**


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Kwantlen Polytechnic University

12666 72 Avenue

Surrey, BC V3W 2M8

Canada

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