$10

Lab2Biz: Protecting Your Idea & Marketing Your Product

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Oborowsky Degner Seminar Hall, University of Alberta

Edmonton, AB

Canada

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Eventbrite's fee is nonrefundable.

Event description

Description

Want to explore entrepreneurship as a career path? Join Campus Alberta Neuroscience and TEC-Edmonton for a workshop that will teach you all about protecting your idea and taking your product to market.

When you have a great idea, you want to protect it. But the patenting process is costly and expensive, and might not even be necessary. Let us teach you when and how to legally protect your idea so you can focus on building your company without worrying about the competition.

Once you have your product plan in place, its time to take it to market. Learn how to identify your target customer and make a marketing plan to ensure a successful launch. In this 2-hour workshop we'll cover everything you need to know to go from idea to market.

Who should attend? Anyone at the University of Edmonton who is curious about entrepreneurship. Whether you’re a student with an idea or a researcher interested in pursuing a spin-off company, here’s everything you need to know to take the next step to launch your venture. Food will be provided!

Agenda

1. Intellectual Property with Joanna Preston, TEC Edmonton Technology Management

  • Intellectual property (IP) is at the core of every University of Alberta spin-off. Learn about timelines, costs, and strategies for commercializing your research.

2. Go to Market with Kurian Tharakan, TEC Edmonton Executive in Residence

  • Learn how to identify your target customer and gain insight into the elements of a solid business plan.

  • Get an overview of the regulatory requirements for commercializing products intended for market launch.

3. 1:1 Meetings

  • There will be a few slots available for 1-hour, 1:1 meetings for those that are interested in more in-depth information while the presenters are there.

For presenter bios, click here.

** The registration fee will be refunded upon completion to the workshop


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Date and Time

Location

Oborowsky Degner Seminar Hall, University of Alberta

Edmonton, AB

Canada

View Map

Refund Policy

Contact the organizer to request a refund.

Eventbrite's fee is nonrefundable.

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