“It comes down to know thyself. It’s important to know yourself, and I think that scent can help trigger that.”

Why do 19 iconic brands and thought leaders including scent-branding experts, neuroscientists, technology behemoths, and a Game of Thrones language creator feel so strongly about this forgotten sense? What if we could recognize, understand, and communicate aroma? How might we connect with ourselves and the world around in more ways?

Aroma has the power to enhance the human experience. For #SeattleDesignFestival, join TEALEAVES and Microsoft Design for the official launch of the #LanguageOfAroma documentary followed by a world-class Inclusive Design workshop presented by Microsoft's Principal Design Strategist, Margaret Price.