LAUNCH 2021 - SFU Beedie School of Business

LAUNCH 2021 - SFU Beedie School of Business

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Are a new SFU Beedie School of Business student coming in Fall 2021? Register now to join us at LAUNCH and kick off your university journey!

About this event


It’s official: You’re officially an SFU Beedie Student and you’ve begun one of the greatest adventures life has to offer. To smooth your transition to university and help you make the most of the incredible experience that lies ahead, we created LAUNCH.

LAUNCH is a three-day, weekend orientation for new incoming High School students admitted to SFU Beedie School of Business for Fall 2021. Loaded with activities and information needed to help navigate your transition into university life, LAUNCH is your opportunity to:

  • Build meaningful connections and lifelong friendships
  • Learn about campus services, including academic and social supports, student engagement, and career management services
  • Network with business faculty and gain strategies for academic success
  • Discover enrichment opportunities like clubs, study abroad programs, co-op, and case competitions
  • Explore leadership programming for a leg-up in your future career
  • Be inspired by and get advice from senior Beedie students on how to stay engaged, motivated, and healthy.
  • Make memories that last a lifetime

LAUNCH is your chance to get a head-start on your journey with the SFU Beedie School of Business . During LAUNCH, you will be sorted into small groups with other like-minded, first-year Beedie students and guided by two senior student leaders (LAUNCH Leaders) who will support you throughout the weekend and beyond.

Please note: High School LAUNCH is intended only for students joining SFU Beedie directly from high school.

If you are a transfer student joining us this Fall, please DO NOT REGISTER for this event. Your Orientation experience will be part of your BUS 202 course and you will be provided with details soon. For more information visit


  • Early Bird Registration (Jul. 27 - Aug. 17): SOLD OUT
  • Regular Admission (Aug. 18 - Sept. 7): $50 CAD

Cost includes: two (2) meals for lunch during the Saturday and Sunday programming, a package full of SFU Beedie SWAG that will help you feel connected to our community, and exclusive access to resources, support, and guidance provided by senior Beedie students (LAUNCH Leaders), staff, and Faculty during the weekend's activities/events.

Note: if you wish to receive your LAUNCH SWAG package before the event weekend, you must register before Tuesday August 31, 11:59PM (PST). All LAUNCH registrants are entitled to receive an SFU Beedie SWAG package, but unfortunately we cannot guarantee that registrants signing up after August 31 will receive their package prior to the event weekend due to shipping and postal delays.

By participating in the LAUNCH, you will receive semester-long support from your LAUNCH Leader while also gaining access to exclusive programming and community-building opportunities through the Extended LAUNCH program. More details about Extended LAUNCH coming soon.

Note: if cost is a significant barrier/concern for you, please email to chat about a sliding scale or accommodations regarding the cost of this program.

Refund Policy:

We will approve refund requests up until Monday, August 23, 11:59 PM (PST). Unfortunately, we will not be able to return the monetary value of your ticket following that date, as the 'LAUNCH SWAG Boxes' will have already been shipped to your mailing address.

We may consider ticket refunds after August 23rd on a case-by-case basis. If you are wishing to make a request after the refund deadline, please connect with our office by sending an email to


TIMES ARE SUBJECT TO CHANGE. All registrants will be updated on any changes to the schedule prior to the weekend.

Friday September 10, 2021: 6:30 p.m. - 10:00 p.m. (PST) | Online

This is your official welcome to the SFU Beedie Community! On this day you will meet members of our community including faculty, staff, LAUNCH Leaders, SFU Beedie Student organizations, and other first-year students. We will kick off LAUNCH with fun and engaging activities and more information about what to expect for the rest of the weekend!.

Saturday September 11, 2021* :10:00 a.m. - 3:00 p.m. (PST) | Online

On this day we will talk all about the First-Year Experience at SFU Beedie! You will have opportunities to meet with your LAUNCH Group to compete as a team and gather points towards the coveted LAUNCH Cup, while learning more about how you can make the most out of your time as an SFU Beedie student.

BASS BASH: Starting at 6:00 p.m. (PST) | Online

The Business Administration Student Society (BASS), will host BASS BASH, a social gathering for LAUNCHees during the evening. Activities will include fun ice-breakers and games that will help you socialize and meet students outside of your LAUNCH Group/House, while providing you with an opportunity to win cool prizes and more. This is a great chance for LAUNCHees to meet other friendly faces that they'll be seeing around Beedie in their first year and beyond.

Sunday September 12, 2021*: 10:00 a.m. - 3:00 p.m. (PST) | In-Person

Let’s officially meet! On this day, we will gather at the SFU Burnaby Campus and you will get to know the SFU Beedie community even better. You will have the opportunity to explore the campus and apply the learning of Friday and Saturday to your on-campus student experience. We will wrap up LAUNCH with some final remarks about how to make the most of your university experience and what steps to take beyond LAUNCH to assist with your transition to SFU Beedie and University.

***Lunch is included and sent via gift card for a food delivery service for Saturday and through Catering on Sunday


LAUNCH will have live, virtual (synchronous) components that will be facilitated through various online platforms. The orientation will have most components "live" with hosts and speakers talking through the video camera and using the share screen for visual materials. To get the most of the LAUNCH experience you will need:

  • Access to reliable internet
  • Access to Zoom and Canvas (Free with your SFU credentials)
  • Access to a computer/laptop with a built-in camera and microphone (A smartphone could also work, though a computer would maximize the event).

We also recommend that attendees have:

  • Speakers/headphones
  • Access to a quiet space

We understand the items stated above are not always available and there might be additional steps we need to take to ensure your experience is the best and support you. Please reach out to or use the comment box in the registration form to let us know if you need technological accommodations.

If you require American Sign Language (ASL) interpretation, captioning, or any other accommodation to fully participate in this experience please let us know by Wednesday August 25 by emailing or by using the accommodations section in the registration form.

If you have any questions, concerns, or comments regarding this event’s accessibility or technology, please feel free to connect with us at


To ensure that we are using online meeting technology in a privacy-conscious way, we are following best practices for this online event series:

  • We will only circulate the meeting links to those who are registered for the event
  • We will password protect the sessions
  • We will enable end-to-end encryption
  • We will ask that participants use their first and last name as their display name, so we can check incoming participants against the event registration list.
  • We will be transparent as to where the platforms and information we are collecting from you are hosted.

To protect your own privacy, we suggest that:

  • You use your SFU email address to log into the sessions and platforms. This is so that the various platforms can’t cross-reference your profile with the rest of your digital profiles under your personal email address.
  • We remind you that whatever you say is public and recorded, so please do not share sensitive information about yourself or others, and do not say anything you do not wish to enter the public domain.
  • Only certain sessions or part of the orientation will be recorded. Participants will be aware of when the recordings are happening.

To protect the privacy of others we ask that:

  • You do not share the meeting links with other people. All registrants will receive the links prior to the event and should be able to access them individually.
  • You do not record or photograph yourself, other participants, or the hosts during the orientation, unless permission is requested and given.

Hopin Virtual Event Platform

Please be advised that the personal information you disclose to Hopin (your name and email address) is stored on servers located outside of Canada. Storage of your personal information outside Canada means the information resides in a foreign jurisdiction and will be subject to that jurisdiction’s laws. Privacy protection afforded by Canada’s privacy laws will not apply. You may wish to review the Hopin privacy policy before using the service ( The information you provide to SFU via Hopin is collected under the authority of the Freedom of Information and Protection of Privacy Act (R.S.B.C. 1996, c165) s. 26(c) and the University Act (R.S.B.C. 1996, c 468). The information provided will be used to create a personal account in Hopin, which is required for the purpose of accessing events. By choosing to use this service you consent to the disclosure of your personal information in this manner and for the purposes described above and to its storage outside Canada. If you do not consent, please contact for an alternative means of accessing the event content. If you have any questions about the collection, use, or disclosure of your personal information please contact the SFU Privacy Office,

SFU Beedie Video Game Privacy:

During this event, you also have the option to play the SFU Beedie Expedition LAUNCH Video Game. The information you provide through Eventbrite is collected under the authority of the University Act (RSBC 1996, c. 468) and the Freedom of Information and Protection of Privacy Act (RSBC 1996, c. 165) and used to create usernames for the video game. The information is related directly to and needed by the University to run/administer this specific part of the program.

The video game belongs to Beedie School of Business and the game itself and information collected through it are hosted on Canadian Servers. Employees of Juego Studio (the company that created the game) are located in foreign jurisdictions and have the ability to access personal information submitted to SFU for technical support purposes only. Under a lawful order made in that jurisdiction, your personal information may be available to the government of a foreign jurisdiction or its agencies. Therefore, Canadian privacy law protections may not apply. We intend on wiping student participant information from this application two weeks after this event, which means the foreign jurisdiction will no longer have access to it. If you do not consent to this part of the program please place it in the comments of your registration or email

If you have any questions, concerns, or comments regarding this event’s privacy, please feel free to connect with us at


The University requires your consent before it can disclose your personal information to jurisdictions outside of Canada.

If you chose “I agree,” you give permission to Simon Fraser University to disclose the personal information you provide to Hopin and Juego Studio for the purpose of providing the service. Your consent will be valid from the date on which you select “I agree.”

If you do not agree or have further questions, please place a comment in the accommodations section or email for an alternative application method.

If you have further questions, concerns, or comments regarding this event's accessibility or privacy, feel free to contact


Lunch will be provided by sending registrants a gift card to a food delivery service for one of the online event days (Saturday). For the in-person event day (Sunday), we will provide a catered meal for all attendees.

The in-person portions of LAUNCH are built with the health and safety of our community members in mind. We will follow the requirements and guidelines of both the British Columbia's Restart Plan and SFU's Communicable Disease Plan, and will communicate with registrants about what to expect during the in-person components of LAUNCH.

In order to help mitigate risks and facilitate a safe weekend for everyone involved, we encourage all LAUNCH participants to:

  • Wear masks in indoor public spaces if you are not fully vaccinated
  • Practice good hand hygiene and coughing/sneezing etiquette
  • Conduct a BC COVID Self-Assessment before joining the event
  • And most importantly, stay home if you are sick or feeling unwell

A LAUNCH welcome package will be mailed to all LAUNCH Attendees (LAUNCHees) who provide consent in the registration form. When signing up for the event please include your full address including city, province/state, country, and the correct postal code. Failure to provide the full and correct address will result in package delays. If you choose to not receive the package, we can arrange in-person pick up for a later time during LAUNCH weekend, or later on in the Fall semester.


If you have any general questions about the event, please visit our website and/or Frequently Asked Questions Page. For additional questions, please contact us at

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