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Launch: Developing Your Brand

Food Starter

Wednesday, November 1, 2017 from 10:00 AM to 1:30 PM (EDT)

Launch: Developing Your Brand

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
General Admission Nov 1, 2017 CA$250.00 CA$15.60 CA$34.53

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Event Details

Building Your Food Business: Developing Your Brand 85% of new products fail. 80% of new businesses fail. The foundation of any successful business is a successful brand.

 

This practical and interactive half day course will give you the foundation to build a successful business and beat the odds. Exercises, templates, checklists and seasoned advice will equip participants with the skills they need to start building the brand for their food business.

 

You will learn:

  • Brand development and management
  • Challenges facing new products and businesses today
  • Overview of the journey from idea to brand to purchase and repurchase
  • What is the difference between a product and a brand?
  • Developing consumer insights
  • Creating a point of difference - practical and emotional
  • How to define and develop your brand
  • Identifying consumer insight, characteristics and motivations
  • How to define your target market - who buys what you’re selling
 

Your Trainer: Jo-Ann McArthur

Jo-Ann is President and founding partner of Nourish Food Marketing and the International Food Marketing Alliance. Nourish is Canada's only full serve food and beverage agency, creating strategies that help move products off shelves, into the consumer's shopping basket, and into their hearts.


Jo-Ann has spent a career building brands with consumers and retailers at Procter & Gamble, Unilever, Cadillac Fairview and Molson, where as a divisional President of Molson and member of the North American Management Board she refocused the business to sell more beer, profitably.


She enjoys hiking and running half marathons with her husband, 3 children and goldendoodle Gracie - a necessity as she enjoys tasting everything that comes out of the Nourish test kitchen! Jo-Ann also designs and teaches courses for the Association of Canadian Advertisers, the Sponsorship Marketing Council of Canada and Food Starter (the MaRS for food), and is a Faculty Member of the Schulich School of Business.

Have questions about Launch: Developing Your Brand? Contact Food Starter

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When & Where


Food Starter
76 Densley Avenue
Toronto, Ontario M6M 2R3
Canada

Wednesday, November 1, 2017 from 10:00 AM to 1:30 PM (EDT)


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Organizer

Food Starter

Food Starter focuses on helping entrepreneurs activate their fresh ideas and ambitions in food. By providing a launchpad for discovery, creation and success, Food Starter helps food entrepreneurs realize their potential. 

We offer programs and services that food entrepreneurs need. From our intensive 3-stage Food Commercialization Program to Consulting Services and Mentoring, we’re here to help you succeed!

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Launch: Developing Your Brand
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