$250

Launch: Selling to Retail 101

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Food Starter

76 Densley Avenue

Toronto, ON M6M 2R3

Canada

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Join Food Starter and the Food Commercialization Program participants in this Selling to Retail 101 workshop with Nourish Food Marketing's Jo-Ann McArthur.


Course outline:


Now that you have your Food Business ready to go, how do you get your products on store shelves? Join Food Starter, (formerly known as the Toronto Food Business Incubator) for this 'Building Your Food Business: Selling to Retail 101’ Session. This practical and interactive half day course will give you the foundation to build a successful roster of clients who can retail your wares.

Interactive exercises, video case studies, role-playing, templates, checklists and advice from seasoned food professionals will equip participants with the skills they need to start selling their Food Business Plans to retailers.

You will learn:

  • Sales Strategy - determining the best channel for your brand (online, Farmer’s Markets, retail, club channel) and how can you build demand and ladder up.
  • Retailer Insight - how do buyers think and how do they work?
    • What are their expectations of a potential supplier?
    • What keeps them up at night?
    • What timelines do they work on; what are black-out periods; how to assess exclusivity asks and private label requests; etc…
  • Channel Insights – get an overview of the differences between retailers to help you decide which one is the right match for your business. Understand the different banner’s market positions and how to identify gaps in their current offerings.
  • The Costs – both to you and to the retailer
  • Getting Ready to Present
    • Getting the meeting
    • What your presentation should include
    • What you need to do to seal the deal
  • Why getting listed is just the beginning (topics include ensuring guaranteed supply, labelling compliance, food safety, etc…)







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Food Starter

76 Densley Avenue

Toronto, ON M6M 2R3

Canada

View Map

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