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StartWell (King West)

786 King Street West

Toronto, ON M5V 1N6

Canada

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Please join the Toronto tech community in welcoming the 10 new companies to the Lazaridis Scale-Up Program. This evening will consist of an engaging keynote, an introduction of the 10 companies and an opportunity to network with the supporting tech ecosystem over food and drinks (for free!)

Keynote: Marketing Metamorphosis by Michelle Slater, Head of Business Marketing at Twitter

Now that you can measure everything, why does the art of marketing still matter? Despite considering ourselves to be rational creatures, we make buying decisions based on emotion. Hear from Michelle Slater, Head of Business Marketing at Twitter Canada, as she delves into the marketing approached needed to take your company from start-up to stratosphere.

The Lazaridis 10

1. Altus Assessments, Toronto
2. Applied Brain Research, Toronto
3. Blue J Legal, Toronto
4. Flosonics Medical, Sudbury
5. Jane App, Vancouver
6. Needls, Toronto
7. Sofdesk, Montreal
8. TinyEYE, Saskatoon
9. VanHack, Vancouver
10. Vive Crop Protection, Mississauga


ABOUT THE SCALE-UP PROGRAM

The Lazaridis Scale-Up Program is designed to help Canada’s most promising growth-stage tech companies build their businesses to globally competitive size. The program addresses constraints to growth with a customized approach, heavily oriented toward execution. Our facilitators represent some of the world’s most influential and innovative companies, from Shopify and Survey Monkey to Oracle. They bring their knowledge and experience to bear in intensive two-day workshops focusing on the challenges our cohort companies are facing in real time. Our mentors share their expertise and their networks with the cohort companies, providing guidance and connections over the course of the year on a just-in-time basis. The men and women in the program come from a broad range of backgrounds, sectors and geographies--and they make some of their most valuable connections with each other. Before the Scale-Up Program year is finished, companies see significant changes and measurable progress. They have prepared for or received their next round of funding and are on the path to global market success.

ABOUT MICHELLE SLATER

Michelle Slater is an award-winning marketer, with 20 years of leadership experience in strategy development, consulting and execution within social, digital and traditional marketing disciplines for both B2B and B2C audiences. As the Head of Business Marketing at Twitter Canada, Michelle works closely with Fortune 100 companies to integrate Twitter into their marketing plans. Prior to joining Twitter, Michelle pioneered social media marketing at RBC. Michelle is an avid runner and volunteers at the Toronto Humane Society.







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StartWell (King West)

786 King Street West

Toronto, ON M5V 1N6

Canada

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