WHY LEARN 'LEADERSHIP IN TIMES OF CRISIS'? With the power of social media to feast on every mistake, error in judgment, mishandling of a customer interaction, legal dispute, conduct of an employee, up to and including: tragedies, natural disasters, major accidents and terrorist threats, our world has been transformed. The public's expectations of organizational leaders have risen dramatically.

Little issues or incidents can instantly snow-ball to engulf the entire organization and undermine the ability of the organization to get a clear message out, and to reassure their customers, stakeholders and taxpayers. Leaders need to know how to communicate in such crises or emergencies or risk destroying the brand of their organization.

In this fast-paced, small-group, hands-on seminar/workshop we will work with you on your scenarios and build a clear strategy, as well as enhance your skills to not only survive it, but to Communicate With Power®. In so doing, you will strengthen the brand of your organization as a result.

WHO WOULD BENEFIT? Government officials - federal, provincial, municipal; Boards of Education, Hydro, hospital staff; Corporate and Association Executives, Emergency Preparedness officials, Directors of Communications, media relations practitioners, senior corporate leaders and managers who are responsible for managing isssues and projects, and ultimately, the reputaion of their organization.

FEATURES: Case studies, video-recorded simulations, and individual feedback

MATERIALS: The IABC Award-winning Overcoming Panic and Fear: Risk and Crisis Communications pocket tips book (2016 edition) by Barry J. McLoughlin; videos of individual simulations

COURSE LEADERS: Barry J. McLoughlin & Laura M. Peck, Senior Partners, TransformLeaders.ca and special guest, Mark Blevis, President, Full Duplex Inc. - social media specialist.

YOU WILL LEARN:

WHAT IS A CRISIS? – MODULE 1

• How do we know we have a crisis?
• What is the role of a leader in a crisis?
• Protecting the reputation of the the individual and/or the organization
• 10 principles of crisis communications

COMMUNICATING IN EMERGENCIES – MODULE 2

• Understanding the difference between “incident” and “emergency”
• Pre-planning – key steps, roles of key players
• Executing the Emergency Communications Plan
• Public and stakeholder engagement
• Media relations in an emergency
• The role and requirements of the spokesperson
• How to be a credible spokesperson

CRISIS COMMUNICATIONS STRATEGY – MODULE 3

• How do we know we have a crisis?
• Crisis communications strategy template – online (copyright McLoughlin Media®)
• Incident Command structure
• The Leader as Incident Commander
• Working with partner agencies/companies
• How to deal with the media, key stakeholders
• Leading the response from the first few minutes: actions, responsibilities, messages, initiatives, tactics, tools
• What do to at each of the 5 Phases of a Crisis: 1. Issue/Incident Occurs; 2. Crisis Underway; 3. Crisis Builds; 4. Crisis Recedes; 5. Crisis Over
• Restoring trust and credibility

SOCIAL MEDIA IN A CRISIS – MODULE 4 [SPECIAL GUEST!]

• The significance of social media in a crisis
• How a leader uses social media to get the message out, request assistance, refute rumours and inaccurate reporting, correct errors
• Lead and maintain a strong presence throughout the crisis

CRISIS SCENARIOS (VIDEO-RECORDED SIMULATION) – MODULE 5

CRISIS RECOVERY - MODULE 6

• How to return to 'normal' having learned lessons from the crisis response
• How to communicate with employees, stakeholders and the public once the crisis is over in order to reassure them and to re-build credibility
• How to resolve tensions and attitudes internally and externally

WHAT WILL I RECEIVE?

• Practical, hands-on training from leading practitioners
• Case studies by some of the world’s best business and management experts
• Realistic course simulations/exercises
• Individual, confidence-building feedback
• State-of-the-art tools
• Videos of your crisis communications media interviews, news conferences and other exercises

HOW DOES IT WORK?

• 60% of class time is spent in exercises – case studies; video-recorded simulations; planning/discussion exercises; individual feedback
• Bring your own 'issues' and get help managing them!
• 20% presentations – with slides and video to support them
• 20% open discussion
• Follow-up coaching available

PRICE

Special price $875 + $113.75 HST = $988.75 [CDN]

Save $100 with early bird price of $775 + $100.75 HST = $$875.75 [CDN] for payments prior to October 15th, 2016.

Price includes award-winning course materials, course delivery, coffee breaks, light lunches, access to pre- and-post seminar materials.

Payment Terms: Payable by check, direct deposit, purchase order, or credit card.

DISCOUNTS

• $100 discount for two or more participants from the same organization

CANCELLATION FEES

For all fee-based seminars, a request for cancellation will be accepted without cancellation fees up to the deadline time of 12:00 PM, 2 business days in advance of the event. If less than 2 days’ notice is given, a 25% cancellation fee will be administered. However, it will be credited toward any seminar in the series within the next 12 months.

FAQs

What are my transport/parking options getting to the event?

By car, taxi or bus. 171 Nepean St. is immediately east of Bank St. A parking lot is across the street.

Where can I contact the organizer with any questions?

You may contact TransformLeaders.ca [Barry McLoughlin or Laura Peck] at 613.230.9185 or by email at mclomedia@msn.com or laurapeck@outlook.com.

Is my registration/ticket transferrable?

Yes, you may transfer your registration to a colleague at no charge, 48 hours or more before the scheduled seminar. Just inform us and we will take care of the rest.