WHY LEARN 'LEADERSHIP IN TIMES OF CRISIS'? With the power of social media to feast on every mistake, error in judgment, mishandling of a customer interaction, legal dispute, conduct of an employee, up to and including: tragedies, natural disasters, major accidents and terrorist threats, our world has been transformed. The public's expectations of organizational leaders have risen dramatically.
Little issues or incidents can instantly snow-ball to engulf the entire organization and undermine the ability of the organization to get a clear message out, and to reassure their customers, stakeholders and taxpayers. Leaders need to know how to communicate in such crises or emergencies or risk destroying the brand of their organization.
In this fast-paced, small-group, hands-on seminar/workshop we will work with you on your scenarios and build a clear strategy, as well as enhance your skills to not only survive it, but to Communicate With Power®. In so doing, you will strengthen the brand of your organization as a result.
WHO WOULD BENEFIT? Government officials - federal, provincial, municipal; Boards of Education, Hydro, hospital staff; Corporate and Association Executives, Emergency Preparedness officials, Directors of Communications, media relations practitioners, senior corporate leaders and managers who are responsible for managing isssues and projects, and ultimately, the reputaion of their organization.
FEATURES: Case studies, video-recorded simulations, and individual feedback
MATERIALS: The IABC Award-winning Overcoming Panic and Fear: Risk and Crisis Communications pocket tips book (2016 edition) by Barry J. McLoughlin; videos of individual simulations
COURSE LEADERS: Barry J. McLoughlin & Laura M. Peck, Senior Partners, TransformLeaders.ca and special guest, Mark Blevis, President, Full Duplex Inc. - social media specialist.
YOU WILL LEARN:
WHAT IS A CRISIS? – MODULE 1
COMMUNICATING IN EMERGENCIES – MODULE 2
CRISIS COMMUNICATIONS STRATEGY – MODULE 3
SOCIAL MEDIA IN A CRISIS – MODULE 4 [SPECIAL GUEST!]
CRISIS SCENARIOS (VIDEO-RECORDED SIMULATION) – MODULE 5
CRISIS RECOVERY - MODULE 6
WHAT WILL I RECEIVE?
HOW DOES IT WORK?
Special price $875 + $113.75 HST = $988.75 [CDN]
Save $100 with early bird price of $775 + $100.75 HST = $$875.75 [CDN] for payments prior to October 15th, 2016.
Price includes award-winning course materials, course delivery, coffee breaks, light lunches, access to pre- and-post seminar materials.
Payment Terms: Payable by check, direct deposit, purchase order, or credit card.
For all fee-based seminars, a request for cancellation will be accepted without cancellation fees up to the deadline time of 12:00 PM, 2 business days in advance of the event. If less than 2 days’ notice is given, a 25% cancellation fee will be administered. However, it will be credited toward any seminar in the series within the next 12 months.
What are my transport/parking options getting to the event?
By car, taxi or bus. 171 Nepean St. is immediately east of Bank St. A parking lot is across the street.
Where can I contact the organizer with any questions?
You may contact TransformLeaders.ca [Barry McLoughlin or Laura Peck] at 613.230.9185 or by email at firstname.lastname@example.org or email@example.com.
Is my registration/ticket transferrable?
Yes, you may transfer your registration to a colleague at no charge, 48 hours or more before the scheduled seminar. Just inform us and we will take care of the rest.
Barry J. McLoughlin, Seminar Leader
Senior Partner, TransformLeaders.ca, is a former television writer, producer and broadcaster, Barry is one of North America's top communications consultants and seminar leaders, working with political leaders, governments and corporations in leadership communications, media training, risk and crisis communications and reputation management. Barry has been profiled and interviewed on such programs as CBC's The National, and CTV's PowerPlay and Shaw TV’s Global National and The West Block.
He received his Master’s of Public Administration from the John F. Kennedy School of Government at Harvard University in 1983, where he specialized in the study of the media's impact on government, business and public policy. Barry is a Fellow at the Riddell Masters Program in Political Management at Carleton University. Barry graduated from the certificate program, 'Teaching the Case Study Method', at Harvard Business School in 2014.
Laura M. Peck, Seminar Leader
Senior Partner, TransformLeaders.ca, Laura M. Peck has conducted thousands of leadership communications skills programs for senior executives throughout North America and around the world. Prior to that, Laura worked as a Political Assistant and as a television and radio broadcaster.
Laura has trained thousands of executives, public officials and political leaders in communications skills, and is frequently asked to appear as a media analyst for radio and television networks, including CBC, CTV, Global TV, CPAC, and is a regular commentator on W1310 News. Laura is a chapter author of the Oxford University Press book 'Public Speaking in Canada: Building Competencies in Stages'.
Laura received her Bachelor of Arts Degree and Bachelor of Education Degree from Dalhousie University. She is a graduate of the Executive Development Program, 'The Art and Practice of Leadership Development' at the John F. Kennedy School of Government at Harvard. She is a Fellow at Carleton University’s Riddell MastersProgram in Political Management. Laura graduated from the Certificate Program, 'Teaching the Case Study Method' at the Harvard Business School in 2014.
Special Guest Speaker: Mark Blevis
Mark Blevis specializes in reputation and issues management, online advocacy and litigation support. He is a regular analyst of the role of digital in public affairs and politics for Canadian media organizations including CTV, CBC, the Globe and Mail, Canadian Press and PostMedia.
Mark has worked with companies and organizations in the high-tech, pharmaceutical, financial services, natural resources, emergency services, energy and publishing industries as well as with foreign embassies and Canadian government departments and agencies. His experience includes building engaged online communities, issues management and producing digital media for advocacy, information and entertainment.
In addition to his work as a strategist and consultant, Mark conducts and oversees research into the role of the participatory web in public affairs, politics, digital influence and the impact of technology on society. Reports including House of Tweets, the Peace, Order and Googleable Government series, the annual Matters of Opinion reports and two special reports on the Idle No More movement have been downloaded over 60,000 times and have been cited in academic texts. His on-going research and analysis of online advocacy and activism provides an understanding of the life cycle of movements and online communication campaigns; what they do well, where they falter and trends which dictate the cycle of public interest. He also leads research on how Canadian opinions are shaped through online information and interactions.
Mark’s first book, TOUCH: Five Factors to Growing and Leading a Human Organization, was published by Dundurn in October 2014. Co-authored with Tod Maffin, TOUCH provides leaders of all types of organizations with proven guidance on how to put humanity — the critical ingredient of commerce and advocacy — into our technological interactions. TOUCH became an Amazon leadership and management bestseller in its second week of availability.
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