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Leadership in Times of Crisis

Tuesday, 15 November 2016 at 9:00 AM - Wednesday, 16 November 2016 at 4:00 PM (EST)

Leadership in Times of Crisis

Ticket Information

Ticket Type Remaining Sales End Price Fee GST/HST Quantity
Crisis Leadership Participant Early Bird Rate - Oct. 15, 2016
Full refund if participant withdraws 48 hours or more before the start of the seminar. 25% fee if less than 48 hrs., but credit to future seminars. Additional $100 discount for 2 or more participants from the same organization. Call to enquire.
5 Tickets 13 Nov 2016 $775.00 $0.00 $100.75
Leadership Crisis Participant Reg. Rate
Available until 2 days before the seminar. Full refund if participant withdraws 48 hours or more before the start of the seminar. 25% fee if less than 48 hrs., but credit to future seminars. Additional $100 discount for 2 or more participants from the same organization. Call to enquire.
10 Tickets 13 Nov 2016 $875.00 $0.00 $113.75
Leadership Crisis $100 Discount for 2 or more
$100 discount for 2+ participants from the same organization.
6 Tickets 13 Nov 2016 $775.00 $0.00 $100.75

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Event Details

WHY LEARN 'LEADERSHIP IN TIMES OF CRISIS'? With the power of social media to feast on every mistake, error in judgment, mishandling of a customer interaction, legal dispute, conduct of an employee, up to and including: tragedies, natural disasters, major accidents and terrorist threats, our world has been transformed. The public's expectations of organizational leaders have risen dramatically.

Little issues or incidents can instantly snow-ball to engulf the entire organization and undermine the ability of the organization to get a clear message out, and to reassure their customers, stakeholders and taxpayers. Leaders need to know how to communicate in such crises or emergencies or risk destroying the brand of their organization.

In this fast-paced, small-group, hands-on seminar/workshop we will work with you on your scenarios and build a clear strategy, as well as enhance your skills to not only survive it, but to Communicate With Power®. In so doing, you will strengthen the brand of your organization as a result.

WHO WOULD BENEFIT? Government officials - federal, provincial, municipal; Boards of Education, Hydro, hospital staff; Corporate and Association Executives, Emergency Preparedness officials, Directors of Communications, media relations practitioners, senior corporate leaders and managers who are responsible for managing isssues and projects, and ultimately, the reputaion of their organization.

FEATURES: Case studies, video-recorded simulations, and individual feedback

MATERIALS: The IABC Award-winning Overcoming Panic and Fear: Risk and Crisis Communications pocket tips book (2016 edition) by Barry J. McLoughlin; videos of individual simulations

COURSE LEADERS: Barry J. McLoughlin & Laura M. Peck, Senior Partners, and special guest, Mark Blevis, President, Full Duplex Inc. - social media specialist.



  • How do we know we have a crisis?
  • What is the role of a leader in a crisis?
  • Protecting the reputation of the the individual and/or the organization
  • 10 principles of crisis communications


  • Understanding the difference between “incident” and “emergency”
  • Pre-planning – key steps, roles of key players
  • Executing the Emergency Communications Plan
  • Public and stakeholder engagement
  • Media relations in an emergency
  • The role and requirements of the spokesperson
  • How to be a credible spokesperson


  • How do we know we have a crisis?
  • Crisis communications strategy template – online (copyright McLoughlin Media®)
  • Incident Command structure
  • The Leader as Incident Commander
  • Working with partner agencies/companies
  • How to deal with the media, key stakeholders
  • Leading the response from the first few minutes: actions, responsibilities, messages, initiatives, tactics, tools
  • What do to at each of the 5 Phases of a Crisis: 1. Issue/Incident Occurs; 2. Crisis Underway; 3. Crisis Builds; 4. Crisis Recedes; 5. Crisis Over
  • Restoring trust and credibility


  • The significance of social media in a crisis
  • How a leader uses social media to get the message out, request assistance, refute rumours and inaccurate reporting, correct errors
  • Lead and maintain a strong presence throughout the crisis



  • How to return to 'normal' having learned lessons from the crisis response
  • How to communicate with employees, stakeholders and the public once the crisis is over in order to reassure them and to re-build credibility
  • How to resolve tensions and attitudes internally and externally


  • Practical, hands-on training from leading practitioners
  • Case studies by some of the world’s best business and management experts
  • Realistic course simulations/exercises
  • Individual, confidence-building feedback
  • State-of-the-art tools
  • Videos of your crisis communications media interviews, news conferences and other exercises


  • 60% of class time is spent in exercises – case studies; video-recorded simulations; planning/discussion exercises; individual feedback
  • Bring your own 'issues' and get help managing them!
  • 20% presentations – with slides and video to support them
  • 20% open discussion
  • Follow-up coaching available


Special price $875 + $113.75 HST = $988.75 [CDN]

Save $100 with early bird price of $775 + $100.75 HST = $$875.75 [CDN] for payments prior to October 15th, 2016.

Price includes award-winning course materials, course delivery, coffee breaks, light lunches, access to pre- and-post seminar materials.

Payment Terms: Payable by check, direct deposit, purchase order, or credit card.


  • $100 discount for two or more participants from the same organization


For all fee-based seminars, a request for cancellation will be accepted without cancellation fees up to the deadline time of 12:00 PM, 2 business days in advance of the event. If less than 2 days’ notice is given, a 25% cancellation fee will be administered. However, it will be credited toward any seminar in the series within the next 12 months.


What are my transport/parking options getting to the event?

By car, taxi or bus. 171 Nepean St. is immediately east of Bank St. A parking lot is across the street.

Where can I contact the organizer with any questions?

You may contact [Barry McLoughlin or Laura Peck] at 613.230.9185 or by email at or 

Is my registration/ticket transferrable?

Yes, you may transfer your registration to a colleague at no charge, 48 hours or more before the scheduled seminar. Just inform us and we will take care of the rest.

Have questions about Leadership in Times of Crisis? Contact

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When & Where Build your brand
171 Nepean St.
Suite 600
Ottawa, ON K2P 0B4

Tuesday, 15 November 2016 at 9:00 AM - Wednesday, 16 November 2016 at 4:00 PM (EST)

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                                                               Barry J. McLoughlin, Seminar Leader

Senior Partner,, is a former television writer, producer and broadcaster, Barry is one of North America's top communications consultants and seminar leaders, working with political leaders, governments and corporations in leadership communications, media training, risk and crisis communications and reputation management.  Barry has been profiled and interviewed on such programs as CBC's The National, and CTV's PowerPlay and Shaw TV’s Global National and The West Block.

 He received his Master’s of Public Administration from the John F. Kennedy School of Government at Harvard University in 1983, where he specialized in the study of the media's impact on government, business and public policy. Barry is a Fellow at the Riddell Masters Program in Political Management at Carleton University. Barry graduated from the certificate program, 'Teaching the Case Study Method', at Harvard Business School in 2014.

                                                                 Laura M. Peck, Seminar Leader

Senior Partner,, Laura M. Peck has conducted thousands of leadership communications skills programs for senior executives throughout North America and around the world. Prior to that, Laura worked as a Political Assistant and as a television and radio broadcaster.

 Laura has trained thousands of executives, public officials and political leaders in communications skills, and is frequently asked to appear as a media analyst for radio and television networks, including CBC, CTV, Global TV, CPAC, and is a regular commentator on W1310 News. Laura is a chapter author of the Oxford University Press book 'Public Speaking in Canada: Building Competencies in Stages'.

 Laura received her Bachelor of Arts Degree and Bachelor of Education Degree from Dalhousie University. She is a graduate of the Executive Development Program, 'The Art and Practice of Leadership Development' at the John F. Kennedy School of Government at Harvard. She is a Fellow at Carleton University’s Riddell MastersProgram in Political Management. Laura graduated from the Certificate Program, 'Teaching the Case Study Method' at the Harvard Business School in 2014.

 Special Guest Speaker: Mark Blevis

                                                        Mark Blevis

                                    Author, speaker, and digital public affairs strategist with Full Duplex

Mark Blevis specializes in reputation and issues management, online advocacy and litigation support. He is a regular analyst of the role of digital in public affairs and politics for Canadian media organizations including CTV, CBC, the Globe and Mail, Canadian Press and PostMedia.

Mark has worked with companies and organizations in the high-tech, pharmaceutical, financial services, natural resources, emergency services, energy and publishing industries as well as with foreign embassies and Canadian government departments and agencies. His experience includes building engaged online communities, issues management and producing digital media for advocacy, information and entertainment.

In addition to his work as a strategist and consultant, Mark conducts and oversees research into the role of the participatory web in public affairs, politics, digital influence and the impact of technology on society. Reports including House of Tweets, the Peace, Order and Googleable Government series, the annual Matters of Opinion reports and two special reports on the Idle No More movement have been downloaded over 60,000 times and have been cited in academic texts. His on-going research and analysis of online advocacy and activism provides an understanding of the life cycle of movements and online communication campaigns; what they do well, where they falter and trends which dictate the cycle of public interest. He also leads research on how Canadian opinions are shaped through online information and interactions.

Mark’s first book, TOUCH: Five Factors to Growing and Leading a Human Organization, was published by Dundurn in October 2014. Co-authored with Tod Maffin, TOUCH provides leaders of all types of organizations with proven guidance on how to put humanity — the critical ingredient of commerce and advocacy — into our technological interactions. TOUCH became an Amazon leadership and management bestseller in its second week of availability.

  Contact the Organizer
Leadership in Times of Crisis
Things to do in Ottawa Class Business 171 Nepean St. Suite 600 Ottawa ON Canada K2P 0B4 613-230-9185

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