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Learn Seminar Series - The Art of Prospecting

York Small Business Enterprise Centre

Thursday, 23 March 2017 from 9:00 AM to 11:00 AM (EDT)

Learn Seminar Series - The Art of Prospecting

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General Admission 23 Mar 2017 Free  

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Event Details

Learn Seminar Series - The Art of Prospecting

Date:  Thursday, March 23
Time:  9 – 11 a.m.
Location:  NewMakeIt
Address:  1310 Kerrisdale Blvd., Suite 200, Newmarket
Cost: Free
Speaker:  Cristina Italia

The Art of Prospecting is a seminar that will expose you to how personal selling has been redefined in the modern era with a focus on creating customer value as a means of driving sales. The seminar will showcase the knowledge bases required for trust-based relationship selling and the manner in which customers are found, qualified and prioritized. Lastly, the seminar will discuss the components necessary to effective and efficient prospect management for sales success. 

LEARNING OUTCOMES:

1) Define personal selling and understand its unique characteristics as a marketing communication tool.

2) Explain trust and its importance to selling in today’s business context with a focus on customer value.

3) Identify knowledge bases that contribute to building trust and relationships.

4) Understand the role and importance of prospecting and identify and assess major sources of prospects.

5) Describe the criteria used for qualifying prospects in each stage of the prospecting process.

6) Discuss the important components of a strategic prospecting plan and the prospect information required to drive sales.

In partnership with:

 

Have questions about Learn Seminar Series - The Art of Prospecting? Contact York Small Business Enterprise Centre

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When & Where


NewMakeIt
1310 Kerrisdale Blvd.
Suite 200
Newmarket, ON L3Y 8V6
Canada

Thursday, 23 March 2017 from 9:00 AM to 11:00 AM (EDT)


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Organizer

York Small Business Enterprise Centre

The York Small Business Enterprise Centre, (YSBEC) serves small businesses in the northern six York Region municipalities: Aurora, East Gwillimbury, Georgina, King, Newmarket and Whitchurch-Stouffville.

The YSBEC is managed by the Regional Municipality of York’s Economic Strategy Branch and is a partnership with the Ontario Ministry of Research and Innovation (MRI). Each of the Region’s Small Business Enterprise Centres focus on providing support to both new start-ups and existing small businesses in their communities.

If you are starting a new business, or are an existing small business with less than ten employees, call us! We can help.

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Learn Seminar Series - The Art of Prospecting
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