$299 – $399

LearnSphere Export Series

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Diamond Jubilee Cruise Terminal

333 Water Street

Saint John, NB E2L 0C5

Canada

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Refund Policy

Refund Policy

Refunds up to 7 days before event

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Description

LearnSphere's Export Series delivers customized export-focused learning and development to New Brunswick Companies. The Saint John Series will run from November 9th to December 5th, 2017. During this period, participating companies will benefit from:

  • A pre- and post-program diagnostic assessment of export readiness
  • 3.5 days of interactive workshops (7 half days)
  • 2 hours of online learning
  • Up to 6 hours of individual professional coaching

Export Series Workshop Descriptions

Introduction to Exporting: Are You and your Company Ready to Take on New Markets? (½ day).

This workshop will help you understand the requirements of a successful exporting business and will examine both your business, and your own readiness for export. It will also introduce key resources available through the ExportNB portal, including the components of a custom export plan.

Know Your Bottom Line (1 day).

A crucial first step before becoming an exporter is to undertake a detailed examination of your company’s current finances and other internal processes such as sales, marketing and production. This course will help you understand how your business will be impacted by market expansion and guide you towards successfully entering and sustaining new market penetration.

Determine Your Market: Developing Your Export Plan (2 x ½ day).

Over two ½-day sessions, participants will examine key components that are required to successfully expand into a new market. With supportive coaching, the result will be an action plan that will guide companies’ assessment of the following elements of exporting:

  • Best Market Options for Your Product/Service
  • Market Overview and Strategy
  • Regulatory and Logistical Issues
  • SWOT analysis of organizational and external issues
  • Implementation plan
  • Financial plan

Calculating Your In-Market Price (on-line, 2hours).

Using a proven method of on-line learning, participants will be guided through an easy process of step-by-step calculations to determine their true in-market product cost.

Develop Effective Export Market and Sales Strategies, Online, In-Market and at Trade Shows (1 day).

This workshop will assist the learner in determining the best marketing strategies for their product or service. This will include:

  • How to develop sales channels
  • Get the most of your trade show selection and company presence
  • Developing an effective marketing plan using traditional and web-based tools
  • Management of marketing activities, including web analytics
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Date and Time

Location

Diamond Jubilee Cruise Terminal

333 Water Street

Saint John, NB E2L 0C5

Canada

View Map

Refund Policy

Refunds up to 7 days before event

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