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Lessons in Urban Wayfinding: A lunch and learn featuring Craig Berger and Adrian Bell

SEGD Vancouver

Thursday, December 15, 2011 from 11:30 AM to 2:00 PM (PST)

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Type Remaining End Quantity
Members $20
For registration purpose only. Payment to be made to SEGD later.
Sold Out Ended Free  
Non-Members $25
For registration purpose only. Payment to be made to SEGD later.
Sold Out Ended Free  
Students $10
For registration purpose only. Payment to be made to SEGD later.
Sold Out Ended Free  
For registration purpose only.
Sold Out Ended Free  

Share Lessons in Urban Wayfinding: A lunch and learn featuring Craig Berger and Adrian Bell

Event Details

SEGD Lunch and Learn December 15, 2011


Thursday December 15, 2011
11:30am to 2:00pm (Lunch is included)
The Ironworks Studios // 235 Alexander Street, Vancouver
SEGD Members: $20 // SEGD Non-Members: $25 // Students: $10

Limited Seating - Register Now!
Questions? Email SEGD BC at


We are living in the urban millennium. Cities are now home to more than half of the world’s population and generate more than 80% of the global GDP. The next coming decades will see a shift from traditional national economies to networks of metropolitan power where cities will compete for investment and talent on a global scale. 

As cities become denser and more complex, there is a growing need for cities to be livable, accessible, efficient and optimized to reduce carbon. Benchmark projects like “Legible London” have demonstrated how wayfinding design can effectively contribute to these goals through multi disciplinary collaboration and innovative partnerships. 

In this lunch hour session, Craig Berger will share his experiences leading successful projects from design to execution using strategies to enable, finance and deploy large scale public projects.

Adrian Bell of AIG will discuss how wayfinding design at a regional level is helping cities become more accessible and inclusive to active forms of travel like walking and cycling. As a transportation planner and engineer, Adrian brings a unique perspective on implementing wayfinding strategies through policy and planning initiatives.

Learn how a holistic approach to identity, brand and wayfinding can contribute to a cities’ competitive edge. Project innovations will include dynamic technologies, landscape, gateways, public art and placemaking. The lecture will also include how interior designers, architects, landscape architects, and exhibition designers can also engage in the urban realm.

Don’t miss this opportunity to hear first hand from two of the leading practioners in urban wayfinding design.

Thank you to our generous sponsors:

Cygnus Group
Letterbox Design
Nova Polymers
Path Projects 
Systeme Huntingdon Inc.

About Craig Berger
Craig Berger is currently Interim Chair of the Visual Presentation and Exhibition Design Program at the Fashion Institute of Technology ( in New York City as well as a consultant on professional, manufacturing, and academic projects. He is the author of "Wayfinding: Designing and Implementing Graphic Navigational Systems". (Rotovision)
Craig started as a preservation architect before managing sign and streetscape programs for the Foundation for Architecture starting in 1996. In his capacity there Craig became an expert in urban sign and interpretive programs, completing studies and focus group testing on color, wayfinding, accessibility and maintenance /management issues. With that experience Craig built a consulting business centered around the development of planning, technical and educational tools around new practice areas working with clients like DuPont and Sunoco.
Craig took those skills to the Society for Environmental Graphic Design (SEGD) in 2002 and developed an educational and training program for the organization based on designer competencies as well as outreach programs in universities and other design associations. Inside SEGD Craig worked to expand design knowledge through an extensive educational program of workshops, lectures, teleconferences and publications in three specific areas: Wayfinding, Information Design, and Exhibition Design. He has also spearheaded education programs in practice areas like the ADA, dynamic wayfinding, human factors, and collaborative design processes.
Recently Craig spearheaded a testing and educational program with SEGD on developing a set of universal healthcare symbols on behalf of Hablamos Juntos with the Robert Wood Johnson Foundation and is currently developing a design and innovation application lab at Fashion Institute of Technology in New York City.
Craig has a bachelor’s of arts and a bachelor’s of architecture from the Pennsylvania State University (1993), and a Master’s of Business Administration from Temple University (1999) with a concentration in International Business.

About Adrian Bell
Before joining Applied, Adrian was Active Travel Development Manager for Transport for London (TfL). As the lead officer and spokesperson for behavioural change initiatives for cycling and walking in London, his roles included chairing the Share the Road Group, membership of the London Walking Advisory Committee and secretary to the UK National TravelWise Association. His major project portfolio included policy lead and initiation of Legible London, the London Cycling Community Grant and the 2012 Olympic cycling and walking programme.

Cutting his teeth in local government, Adrian was head of transport strategy at borough level, advised on sub-regional policy and led a number of international projects funded by the EU. He has a Masters Degree in Transport Planning & Management, a Degree in Civil Engineering and is a Chartered Member of the Institution of Logistics & Transport.

As Project Director, Adrian now heads up our North America office, based in Vancouver, British Columbia. The office leads projects for Metro Vancouver transport agency, TransLink, the University of British Columbia, Toronto’s transport agency, Metrolinx and the City of Langley. Adrian brings innovative methodologies to North American responding to a growing demand for innovation in the field of urban transport.

Have questions about Lessons in Urban Wayfinding: A lunch and learn featuring Craig Berger and Adrian Bell ? Contact SEGD Vancouver
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When & Where

The Ironworks Studios
235 Alexander Street
Vancouver, British Columbia V6A 1C2

Thursday, December 15, 2011 from 11:30 AM to 2:00 PM (PST)

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SEGD Vancouver

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