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Let's Start Your Business Plan - Workshop Series Edmonton-1 Day - May

Alberta Women Entrepreneurs (AWE)

Tuesday, 28 May 2019 from 8:00 AM to 3:30 PM (MDT)

Let's Start Your Business Plan - Workshop Series...

Ticket Information

Ticket Type Sales End Price Fee GST/HST Quantity
Let's Start Your Business Plan Ticket
This ticket covers the full, 3 part session: Market Research, Marketing Plan and Financial Plan Refund Policy Ticket transfers to a similar upcoming AWE event will be evaluated on a case-by-case basis. Ticket refunds require a minimum 1 week (7 days) written notice of cancellation prior to the event start date and are subject to a $5 processing fee. If you are unable to attend the session of your purchased ticket, please contact .
Ended $69.00 $4.46 $3.67

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Event Details


Let’s Start Your Business Plan - Workshop Series: 1 day session


If you have a specific business idea, or you’ve been in business for a few years but have never written a business plan, this series is for you. These sessions introduce you to the essential components of a good business plan. Each session will help you move forward in your business with confidence starting with learning how to conduct informative marketing research for your business, outlining a basic marketing strategy to reach your best customer, and exploring how to create financial plans that will support business viability. 



The registration includes the full day session for $69. Series will run approximately every 6 weeks in Edmonton and Calgary.


Part 1: Let’s Start Market Research for your Business Plan 


 Presented in partnership with “Business Link,” the market research session will teach you about primary and secondary research, and help you understand why this information is vital for your business concept and business plan as a whole. We will navigate through multiple resources and work on activities that will aim to help you collect relevant information about your customers, competitors and industry.


Part 2: Let’s Start Your Marketing Plan 


You have done your research and know who your ideal customer is, have insight into your competition and have analyzed your industry. You are ready to start planning out a marketing strategy for your business! In this session, we will get you started on developing a basic outline of your marketing strategy. From creating your elevator pitch communication describing your business concept to potential customers, to understanding how to select effective marketing activities to reach your customer, this session will help you begin setting up a solid marketing plan.


Part 3: Let’s Start Your Financial Plan 


Creating financial forecasts for your business can be a daunting task to accomplish on your own. This session will help you understand the basics of completing a financial plan focused on your projected cash flow statements, and also outlining basics of your income statement and balance sheet. We will also cover some considerations to make when setting prices for your products, revenue forecasting methods and ratio analysis of your projected statements.

Day's Agenda:

8:00 am to 10:00 am – Part 1: Market Research

10:00 am to 10:15 am – Networking Break (Light Refreshments will be served throughout the day)

10:15 am to 12:15 pm – Part 2: Marketing Plan

12:15 pm – 1:15 pm – Lunch Break (There are lunch options in downtown or you can bring your own lunch)

1:15 pm to 3:15 pm – Part 3: Financial Plan

Have questions about Let's Start Your Business Plan - Workshop Series Edmonton-1 Day - May? Contact Alberta Women Entrepreneurs (AWE)

When & Where

AWE Edmonton Office
#301, 10310 Jasper Ave NW
Edmonton, AB T5J 1Y7

Tuesday, 28 May 2019 from 8:00 AM to 3:30 PM (MDT)

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Alberta Women Entrepreneurs (AWE)

Alberta Women Entrepreneurs (AWE)

is a not-for-profit organization dedicated to enabling women to build successful businesses. AWE provides unique programs and services to women in business through mentoring, advising, financing and skills and network development.


A sense of community among entrepreneurs can have a real impact on the success of a business. AWE provides opportunities for entrepreneurs to connect with each other and industry leaders through workshops and other events held throughout the year.


AWE plays a key role in Canada and abroad in promoting an understanding of the impact of businesses owned by women on local and global economies. AWE is actively helping businesses identify growth opportunities within Alberta and beyond its borders.


Comprised of monthly meetings, the PeerSpark program brings together a small peer group of established women entrepreneurs who are focused on business growth. With strategic planning and self-evaluation facilitated by an industry leader AWE focuses on results, guiding participants to maximum success in their business.

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