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LinkedIn Masterclass on Profile Optimization: How to attract business by showcasing your expertise

Anita Windisman

Tuesday, 28 May 2019 from 6:00 PM to 9:00 PM (EDT)

LinkedIn Masterclass on Profile Optimization: How to...

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Registration Type Sales End Price Fee GST/HST Quantity
Masterclass Ticket - Regular Price Ended $179.00 $0.00 $23.27
Masterclass Ticket - Early Bird Price - Save $50!
Early Bird tickets - available until May 23, 2019 only.
Ended $129.00 $0.00 $16.77

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Event Details

Learn from the best – someone who truly knows LinkedIn -  Anita Windisman.  I am a former LinkedIn employee who worked with leading enterprise clients in both Toronto and London, UK for over 5 years.  I have trained over 8,000 business professionals in Fortune 500 companies located in Sydney, Singapore, Dubai, Amsterdam, Dublin, Amsterdam and more...

LinkedIn Masterclass on Profile Optimization:  How to attract business by showcasing your expertise

Do you know what the #1 activity is on LinkedIn?  It’s looking at other peoples’ profiles.  You only have one chance to make a great first impression online, so make it count.

Have you ever wondered:

  • Is my LinkedIn profile the best it can be?
  • What can I do to my profile to get the attention of new prospects?
  • When am I going to have time to make changes to my LinkedIn profile?

If you’ve been procrastinating, then take some action!  Join me for an enjoyable, interactive, and hands-on session to improve your LinkedIn presence.     

This LinkedIn masterclass on profile optimization is right for you if are:

  • A small or medium sized business owner
  • A freelancer
  • Working for a start-up
  • A sales representative or someone in a business development role
  • A self-employed professional:  accountant, lawyer, financial advisor, etc.

And if you want to find out how to:

  • Polish your profile and have one that you can be proud of!
  • Avoid the common profile mistakes on LinkedIn
  • Optimize your profile so that you show up in a search on LinkedIn AND Google!

In order to:

  • Be more visible to your customers and prospects
  • Attract more business
  • Feel confident about your personal brand on LinkedIn

If any of the above describes you, let LinkedIn be the starting point where you can establish an online presence for both yourself and your company!

Join me for a hands-on workshop in downtown Toronto

In this 3-hour workshop, offered in a bright and airy training facility, participants will have a hands-on experience. The session will be interactive, where you will have an opportunity to get your burning LinkedIn profile questions answered. 

Learn how to leverage LinkedIn to showcase your own expertise, as well as your business on your profile.  You will be required to bring your own laptop or tablet (to access LinkedIn through a browser). Please note:  The training venue is an accessible facility. You’ll have ample opportunity to make changes to your profile as you go. When you finish the session, you will feel accomplished and that you have made progress with your LinkedIn presence.

What will be covered in this deep dive LinkedIn Masterclass on Profile Optimization

Part 1 – Why LinkedIn is mandatory for your online presence

  • Understand the various ways in which you can use LinkedIn it to benefit yourself and your business.
  • Assess your starting point. How do you measure up against your industry and network?
  • Look up your key baseline LinkedIn metrics, and how you can improve and track them over time.
  • Learn how optimizing your LinkedIn profile will increase your visibility on Google.

Part 2 – Covering the LinkedIn Profile Essentials

  • Learn how to write a compelling headline and avoid the most common error users make.
  • Understand the reasons you need to write a summary, and get the "blueprint" for writing a compelling one 
  • Gain valuable tips on how you can position yourself as an expert, in a way that resonates with your customers and prospects. 
  • Learn how to make your profile visually appealing and turn your text-based profile into your business storefront
  • Learn what privacy setting to change right away!

Part 3 – Advanced LinkedIn Profile Tips

  • Understand the importance of adding education to your profile and how you can leverage your academic network to uncover business leads.
  • Discover the least known “secret” about adding skills to your profile.
  • Avoid the common mistake made when adding volunteer experience to your profile.
  • Track your progress with a LinkedIn Profile completion checklist.

Participants will have ample opportunity to get their own questions answered in this informative and interactive workshop! 

What are you waiting for?! 

Frequently Asked Questions

Are there ID or minimum age requirements to enter the event?

No. This event is open to individuals of all ages, as long as you have a LinkedIn account. 

What are my transportation/parking options for getting to and from the event?

The venue is located in downtown Toronto.  The nearest intersection is Queen/Spadina.  The nearest subway station is Osgoode (12-minute walk).  It's also a 2-minute walk from the convenient Spadina streetcar line stop.  Green P parking is allowed on Queen Street West. 

What else do I need to know about the venue?

Please note:  This room can only be accessed via stairs.  As such it is NOT accessible. 

What can I bring into the event?

Please bring your laptop computer.  Or, a tablet where you can access LinkedIn through a browser (not the app). Ensure that you have your username and password so that you can log into to your account.  

What's the refund policy?

Full refund if cancelled within 7 days of the event.  Tickets are transferable. 

Have questions about LinkedIn Masterclass on Profile Optimization: How to attract business by showcasing your expertise? Contact Anita Windisman

When & Where

483 Queen St West
Room: South Pole
Toronto, ON M5V 2A9

Tuesday, 28 May 2019 from 6:00 PM to 9:00 PM (EDT)

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Anita Windisman

I am your ultimate LinkedIn "InSider", having worked at LinkedIn in both Toronto and London, UK offices for 5 ½ years. As the very first  Sr. Customer Success Manager hired in the new division called Sales Solutions, I worked with our largest global clients such as SAP, IBM, Xerox, Oracle, Vodafone, Symantec, and others. I advised senior sales leaders how to scale Social Selling within their organizations. Rarely a week passed without one of my clients asking if I could deliver on-site training - which I couldn’t do very often.  I am now pleased to offer in person, hands-on workshops in the Toronto region - and beyond.

On the personal side, I am an avid connector who thrives on cultivating relationships. I have combined my two great interests - both networking and marketing – so it fits that I now offer LinkedIn workshops and consulting because I believe in the power of our personal and extended networks.

Being on the LinkedIn platform since 2003 as member number 34,445 puts me in the super “early adopter” category – especially when you consider that there are now over 610 million members on LinkedIn worldwide. I’ve made it my business to learn as much about the tool and its applications as possible – even as it regularly changes – and now impart that expertise to my clients. As the “go-to” LinkedIn resource among my peers and clients, I have regularly spoken about social media and LinkedIn at conferences and business events, and have been published in trade magazines.

In addition to offering public workshops, I am also available for corporate training on LinkedIn and Social Selling.


Subscribe my eNewsletter to get periodic LinkedIn tips and tricks - and to be notified of upcoming LinkedIn workshops and webinars. 


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