Monday October 24 - Big Data/Little Organizations with Claire Loughheed
Ever been out shopping and been asked at the cash register for your postal code? Then you’ve been a part of a big data market research initiative. Just as retailers want better information on their customers, cultural organizations can significantly benefit from understanding who their audience is, what they think, believe, and value.
Discover who the cultural consumers are in the Greater Hamilton Area and how big data can help inform your business decision-making, from how you write your promotional texts to how this insider knowledge can be used to create a more sustainable operation.
Claire Loughheed has worked as a cultural manager for over 30 years. Throughout her career she has used innovative marketing tools and is a two-time winner of the LERN International Marketing Award. Claire has worked for the Art Gallery of Hamilton, the Royal Ontario Museum, The Museum of Contemporary Art: Chicago, The DeCordova Museum, and MOMA. She has also served in the municipal sector as Senior Manager of Culture for the Town of Oakville and managed the Peel Art Gallery, Museum and Archives while with the Region of Peel. She is currently the Executive Director of the Dundas Valley School of Art.
About LivingArts Workshops
LivingArts Workshops provide a new series of learning opportunities targeted to individual artists and administrators of emerging and small-scale arts organizations in the Hamilton region. These six workshops address knowledge gaps identified through LivingArts Hamilton consultations as those that most commonly impede artists' career growth - from financial management and business planning, to self-promotion and social media. Collectively, these low-cost sessions aim to equip arts workers with the knowledge to manage the many competing priorities of sustaining and promoting their work, develop stronger support networks, and improve the capacity of Hamilton’s grassroots arts community to sustain its creative momentum.
To learn more about LivingArts Hamilton and its related projects, please visit www.hamiltonartscouncil.ca/livingarts
Workshop Registration Fees
Registration fees for LivingArts Workshops are $10.00 per session for Hamilton Arts Council members, and $20.00 per session for non-members. Individual membership with the Hamilton Arts Council costs $25.00 annually for individuals, or $15.00 for students and seniors; please visit www.hamiltonartscouncil.ca/members/join to become a member and take advantage of our discounted workshop rates.