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Lunch-Conference with Marc Lacroix

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Laurentian University | Universite Laurentienne

935 Ramsey Lake Road

Sudbury, Ontario P3E 2C6

Canada

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Marc is originally from Sudbury Ontario. A graduate of Laurentian University (HBCom, 1994) and Université de Sherbrooke (MBA, 2007), he is presently Global Marketing Director for the Ski-Doo and Sea-Doo brands at BRP (Bombardier Recreational Products, Inc.). Working in the powersports industry since 1994, he joined BRP in 1997 where he has held a number of senior roles related to marketing, communications and product management. In 2005, he contributed to the marketing strategy and launch of the Can-Am Spyder. Since 2016, he is responsible for the iconic Ski-Doo and Sea-Doo brands. His presentation will be about his experience in the development and launch of the Can-Am Spyder.


Event takes place in West Residence W-132 and lunch commences at 11:30am on Thursday, March 22nd, 2018.

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Laurentian University | Universite Laurentienne

935 Ramsey Lake Road

Sudbury, Ontario P3E 2C6

Canada

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