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Lunch & Learn: User Experience with Andrew Leblanc

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Startup Zone

31 Queen Street

Charlottetown, PE C1A 4A4

Canada

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Andrew Leblanc will be here for a session on user experience!

Andrew will cover aspects of experiential marketing and user experience for your brand, what it is, and ideas on how to approach it.

User experience is often misunderstood as being only interface design, which is just the tip of the iceberg. Andrew will go through the process of creating award-winning work for McDonald's and Astra Zeneca on how to leverage brand activation and user participation.

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Andrew le Blanc is an award-winning Creative Director and team leader with two decades experience creating solutions for fortune 500 companies in Canada, USA, Europe, and Asia.

In his career as Creative Director for several leading agencies (FramFab Europe, Digitas US/UK, CSC), Andrew has put his unique perspective to work for companies such as Nike Italia, Whirlpool Europe, Bayer, Nokia, Fiat, Astra Zeneca, Proctor & Gamble, Johnson & Johnson, McDonalds, L'Oreal China, Fila, Maybelline, K-Boxer, Castrol, McCain Foods,Nova Scotia Tourism among others, providing visionary and cutting edge solutions across multiple platforms, such as ideation for the Celebrationchain.com (first branded social input capable pharmaceutical campaign) and a US patent GUI to convey user emotion to a database.

Andrew delves deep into all things digital including creative strategy, conceptualization and design, app and mobile execution/development, brand sites, B2B, B2C, social media campaigns and innovative brand activation.

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All are welcome - RSVP to attend.

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Date and Time

Location

Startup Zone

31 Queen Street

Charlottetown, PE C1A 4A4

Canada

View Map

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