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M3 : Marketing Masters Meetup

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in-depth 3 part digital marketing clinic series for SMEs

About this Event

Haltech is teaming up with Zonecast and Pete Sprukulis to bring you a comprehensive three-part digital marketing clinic series. Join us for this masterclass to perfect your marketing messaging, pivot your communications strategies, better track your results and analyse your return on investment. Each session will also feature a Haltech client to better discuss their digital marketing experiences.

Session 1 (Friday, May 22) – Featuring Mercer MacKay

• What is Digital Marketing and how does it fit into the process of driving revenue?

• How to identify your digital marketing opportunities – what can it do for you?

• Who is your target customer – detail?

Session 2 (Friday, May 29) – Featuring Amanda Steene Cosmetics

• Which digital marketing tools and platforms are primarily used by your customer?

• What kind of content will move your sale forward?

• Which tools can you use to manage your digital marketing campaigns?

Session 3 (Friday, June 5) – Featuring RedBit Development

• Creating a business case – what can you get for what you can spend

• Vanity Metrics –is there value in the soft benefits

• Tracking Results and ROI – was it worth the effort and should we do it again?

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Meeting ID: 823 7266 5912

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+16475580588,,82372665912# Canada

+17789072071,,82372665912# Canada


* sessions will be recorded and posted online .


Pete Sprukulis- Haltech EIR, Sheridan Instructor and President Sprouticus Business Coaching

Pete is a Marketing and Sales Executive specializing in High Tech Growth and” Adjacent” Markets allowing businesses to (re)define themselves and earn a competitive advantage to drive sustainable results. He holds a BA from the University of Toronto in Economics and an MBA from Rotman School of Management. Pete also has over 25 years of experience in business leadership holding C-Suite level positions with Ontario Power Generation, Bell Canada, and First Canadian Title.


ZoneCast is a Canadian podcast interview series that features Canadian entrepreneurs, professionals and academics. Since its inception, ZoneCast has featured more than 150 Canadian innovators to share their story and journey. Profiled guests include Ontario Centres of Excellence, Aviva Ventures and IBM Innovation Space. ZoneCast is accessible through eight different online platforms including Spotify and Google Podcasts.

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