Building your Creative Enterprise (2.0) – Crystallize your Brand, Understand your Market, Strategize for Success in Alignment with your Purpose
This interactive, hands-on creative workshop will be led by The Real Sun, focused around 3 main goals.
Support creative entrepreneurs to:
1) Crystallize the message of your company or personal brand, by identifying what makes you unique, and what aspect of your work is the most aligned with your true inner purpose.
2) Understand who your target market is, and strategize ways how best to reach them.
3) Learn an introduction to sales funnels, and marketing strategies to build long-term relationships with your best customers.
The course will require participants to complete a pre-requisite assignment (sent to all registered) around the basics of Branding and Marketing, corresponding to materials and concepts that were introduced in Building your Creative Enterprise (1.0) workshop – You do not necessarily have to have taken the previous workshop, as long as you complete the pre-requisite assignment before attending this workshop.
Come prepared to think, feel, be challenged to take a deeper look into yourself, gain clarity around your business ideas, play, ask questions, share, create, and collaborate!
Make sure to bring business cards to participate in networking-based activities during the workshop.
The Real Sun
The Real Sun is the Creator of Voice of Purpose, a Creative Enterprise that delivers Purpose Driven Education through the Arts.
She is a visionary: innovative and soulful. An artist, entrepreneur, educator, healer, freedom seeker. The Real Sun has successfully combined her talent as an artist (singer/songwriter/poet), with her love for education, healing, and social justice to create a social enterprise that allows her to live her purpose and passion every day. She uses her music and poetry as tools of engagement for education, in Workshops and Musical Keynotes across the province and around the world. Constantly encouraging her students to stand in their authenticity, passion, and purpose.
As a performer, The Real Sun has played on stages in 7 different countries across 5 continents, and has independently released 2 albums in the genres of Hip-Hop and Acoustic Soul. She is also a Spoken Word Artist, with a deep commitment to contributing to the evolution of humanity. Everything The Real Sun creates in the arts or in business is about making a positive impact on the world. The Real Sun is committed to supporting people to identify, align with, and develop the skills to pursue their true purpose in life.