9 Evening / Weekend Sessions from April 30th – June 2nd

Apply By: April 23rd 2021

Data and research is an essential step if you want you work to have an impact. This combined with knowing how to track the effectiveness of your campaigns leads to a cycle of improving return. Take this if you are a junior or are interested in improving your Social Media Efforts.

Ideal for

• Junior position
• Those looking to grow internal team

What you get

• Become an expert, add foundational knowledge & skills in one area
• 27-36 hours of class
• Digital Badge Certification
• Access to M.AD School of Idea’s international network
• Advertising’s industry connections

How it works

• 3 - 4 module courses
• Feedback sessions
• Virtual, online classes with industry professionals

This package includes 3 skill-building modules:

Module 1: Research - Qualitative and Quantitative Data

Answering the age-old question: where to start? You will learn the different tools, agencies and methods for qualitative and quantitative research using digital and traditional means. From working with a research partner to conducting your own research, you will be taught how and when to use each resource.

Key Takeaways

• Prominent research firms
• Brand tracking studies
• Qualitative research basics
• Quantitative research basics
• Using digital to your advantage

Dates: April 30th, May 1st, May 12th

Module 2: Making with Measurement in Mind

Master the basics of measurement within social media from organic to paid work streams, and how to link KPIs back to your marketing objectives.

Takeaways:

• Key objectives in social media buying & related KPIs
• An explanation of terms (measurement,variables, test & control group, methodology, correlation, validation, optimization)
• An overview of Nielsen brand effects study (platform agnostic) and creative compass (FB only)
• Understand flight model and how backend optimization works for creative
• Brief examples and creative outputs and report summary

Dates: May 17th, 18th, 27th

Module 3: Measuring Impact

This module shows how you can validate the work you do for their clients using traditional and modern means of measuring impact. From brand tracking studies to models and systems, proving how we are truly putting our money where our proverbial mouth is.

Key Takeaways

• How to drive business impact (always ensuring your campaign connects to client goals)
• Brand tracking studies and how to initiate
• Working with multiple stakeholders, including analytics experts
• Measurement frameworks currently used by agencies
• Proving value beyond measurement

Dates: May 28th, May 29th and TBA