Malibu: Strategic Storytelling with LEGO® SERIOUS PLAY® methods

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Location

Villa Graziadio Executive Center

Pepperdine University

24255 Pacific Coast Hwy

Malibu, CA 90263

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Refund Policy

No Refunds

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Description

Strategic Storytelling with LEGO® SERIOUS PLAY® Methods

All prices are in Canadian Funds!

Everyone loves a good story, and now we know why.

This course is a deep dive into the neuroscience of storytelling, story-making, and story listening. It unpacks the reasons behind why the LEGO® SERIOUS PLAY® methods are so powerful. Stories from the field - such as Procter and Gamble, AMU (Austrian Marketing University) will be shared to help participants grasp the vast application of this tool for internal and external communication strategies.

This program will cover:

  1. Neuroscience: Your brain on bricks (the powerful process of storytelling in 3D and how it works)
  2. Micro-bite learning activities for keynotes, demonstrations, short sessions, and enhancing skill building
  3. Making the story 'strategic' while working with story structure for impact
  4. The hero's journey and other archetypes

You will focus on building specifically for:

  • Knowledge transfer

  • Business development

  • Community development

  • Inspirational leadership

  • Sales and marketing

  • Brand and communication strategies

Research shows our brains are not hardwired to understand logic or retain facts for very long. Our brains are wired to understand and retain stories. A story is a journey that moves the listener, and when the listener goes on that journey they feel different and the result is persuasion and sometimes action.”

- Jennifer Aaker, Marketing Professor at Stanford’s Graduate School of Business

This fast-paced three-day certification course has been developed for LSP facilitators and will provide you with new tools and techniques to use as stand-alone sessions or to add to your existing program.

You will get:

  • A full-color manual & your set of starter LEGO bricks


  • Certification—Strategic Storytelling with LEGO® SERIOUS PLAY® Methods

  • Handouts—opening activities to use with large and/or small groups

  • Half-day and full-day workshop programs you can take and customize for your industry

  • Food and refreshments to keep you recharged over the two days

  • Time to play in a fabulous location in the resort town of Whistler, BC

  • A deck of our storytelling cards with “naked branding” to use with this unique program offering


DON'T MISS IT!

Register now to make sure you get the early bird rate and grab your seat in this super fast-moving unique program!


Yay! You're on your way to Malibu! Sun, Surf, and amazing Stories!

If you have questions about this program, please contact the lead trainer: Dr. Steve Ralph: Dr.Steve@strategicplay.com

Date and Time

Location

Villa Graziadio Executive Center

Pepperdine University

24255 Pacific Coast Hwy

Malibu, CA 90263

View Map

Refund Policy

No Refunds

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