Managing Your Online Footprint For Marketing and Brand Monitoring

Understanding your online footprint goes beyond your website and is a very important part of being found online. In this session we will explore the benefits of increasing your online reach, learn about the free monitoring and brand management tools available, and how to fit this all into your marketing, communications and content strategies.

- Local search services, their significance and uses

- Brand and content monitoring tools

- Content and marketing opportunities through 3rd party website and services

Instructor: Trevor Tessier
Trevor is a digital strategist at Strong Coffee Marketing, a local agency with a focus on tourism marketing in the digital space. With a passion for sharing knowledge in tourism and marketing, Trevor has provided marketing and training courses for a large number of tourism businesses, associations and regions including Travel Alberta, Yukon Tourism and Edmonton Regional Tourism Group.