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Market Research 101: Critical to a Startups & Small Businesses Success

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Staples

370 Stone Rd W, N1G 4V9

In-store business centre boardroom

Guelph, ON N1G 4V9

Canada

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An A-Z guide how to conduct market research, analyze your competitors as well as customers and minimize your risk and financial exposure.

Many business mistakes are made due to insufficient market research. No matter your level, entrepreneurship is about risk. The most effective entrepreneurs understand how to reduce and understand their risk through information, specifically market research prior to jumping in with both feet. This seminar will describe market research and the techniques that are critical to the success of your business.

What will I learn?
• Why conducting market research is so critical to a businesses success
• How to conduct solid market research to gain a deep understanding of your industry, competition, target customer(s) and market(s)
• The important steps of gathering both secondary and primary market research
• The tools, tactics, and strategies to make market research faster, easier, and more beneficial to any entrepreneur at any level!
• How ask the right questions, collect key data and interpret that information to help you make strategic business decisions

Who should attend?
• Those that have a new business idea and are interested in starting their own business
• Early stage startups and existing business owners who want to develop their business strategy by gathering information about current and potential customers, industry trends and competition

Presenter: Doug Daymond Founder, Managing Director @ according 2 plans+
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Doug is the Founder & Managing Director of according 2 plans+. Best known for his witty sense of humor and 25+ years of corporate and entrepreneurial experience, Doug’s focus, all-in commitment and goal is to have a positive impact on the entrepreneurial eco-system. He has an obsessive passion to educate, train, develop and advise small businesses so that they achieve the success they are striving for. Having founded numerous successful businesses, he knows what’s necessary to take a both a business concept and an existing business to the forefront of its competition and keep it in the driver’s seat. His honest, methodical systematic approach to strategic planning and innovative growth has solidified his role as a no-nonsense, down to earth, compassionate business strategist, educator, and advisor who has a wealth of small business client successes to his credit.

Cost: FREE!

Sponsored By: Staples / Startwirth Inc. / a2p+

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Location

Staples

370 Stone Rd W, N1G 4V9

In-store business centre boardroom

Guelph, ON N1G 4V9

Canada

View Map

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