Free

Market Research for Growth & Expansion

Event Information

Share this event

Date and Time

Location

Location

945 Princess St

945 Princess Street

Kingston, ON K7K 6X3

Canada

View Map

Event description

Description

In this course, individuals will expand on their knowledge from “Marketing for Start-ups” and focus on growing their business. We will revisit their initial marketing plan to explore areas to strategically increase revenue and lower costs. Attendees will be asked to differentiate the marketing processes underlying customer acquisition and retention, and examine how both processes might drive growth in their own business. Attendees will explore digital marketing by focussing on the practical and strategic uses of Search Engine Optimization (SEO); some reference to Social Media Marketing will also be included in the course. Finally, people will be asked to do a strategic marketing test as a means to quickly evaluate the efficacy of marketing tactics. You will leave the course with a list of resources to continue their growth marketing, including support resources from Kingston EcDev.

Share with friends

Date and Time

Location

945 Princess St

945 Princess Street

Kingston, ON K7K 6X3

Canada

View Map

Save This Event

Event Saved